Senior Content Strategy Lead - Marketplace Partnership

About Front Row:

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective.

We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.

We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon,  , Tik Tok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.

The Senior Content Strategist, Amazon Marketplace will be responsible for independently leading content strategy and execution across a portfolio of 7–10 brands in the Beauty & Wellness categories. This role requires a deep understanding of Amazon’s content ecosystem, strong expertise in the Beauty & Wellness categories, and an understanding of the unique performance drivers that influence these shoppers.

This person will serve as the primary strategic content lead and trusted advisor for their clients—developing content roadmaps, establishing optimization priorities, leading new product and seasonal launch strategies, and developing scalable approaches for complex and high‑SKU catalogs. They will be expected to translate brand strategy, consumer insights, SEO opportunities, and performance data into proactive creative strategies that elevate brand storytelling and drive measurable marketplace performance.

This role is highly collaborative and cross‑functional, partnering closely with Design, SEO, Performance Marketing, Insights, and Brand Strategy teams to create content that not only meets aesthetic and brand standards, but also improves discoverability, conversion, and revenue growth.

As a senior member of the Content Strategy team, this person will operate with a high degree of autonomy, help refine team processes, mentor junior team members, and contribute to building best‑in‑class creative frameworks and marketplace playbooks.

Independently own end‑to‑end content strategy and execution for a portfolio of 7–10 marketplace accounts across Beauty & Wellness brands, serving as the primary strategic content lead and advisor to clients.

Develop and maintain strategic content roadmaps aligned with client objectives, business priorities, seasonal moments, new product launches, and evolving marketplace opportunities.

Lead creative strategy across Amazon PDPs, A+ Content, Brand Stores, Bundles, and Ad Creatives (SP, SPV, SBAs, SBVs, DSP), translating brand strategy, performance data, SEO insights, customer feedback, and marketplace trends into actionable recommendations.

Develop scalable content frameworks and prioritization strategies for complex and high‑SKU catalogs, balancing hero products, variants, newness, seasonal priorities, and long‑tail optimization opportunities.

Lead content strategy for new product launches, establishing marketplace content requirements, priorities, timelines, and post‑launch optimization plans in…