CRM Strategy Manager

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We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Job Role:

The CRM Strategy Manager is a key position within Bio Pharm’s CRM and Marketing Strategy team responsible for leading the strategic planning, performance management, and optimization of omnichannel marketing campaigns. This role serves as the central point of contact for internal and external stakeholders and ensures CRM programs are designed, executed, and measured in alignment with brand objectives and key performance indicators.

The CRM Strategy Manager works closely with the Omnichannel Strategy team to translate brand challenges and engagement goals into coordinated CRM campaign strategies that support complex HCP journeys. In this capacity, the role helps operationalize omnichannel engagement strategies by aligning CRM campaign design, segmentation, triggers, and messaging cadence to broader customer journey frameworks.
This position plays a critical role in connecting strategy to execution by partnering with CRM Operations, Client Solutions, Creative, Media, and Data & Analytics teams to ensure campaigns are effectively launched, measured, and continuously optimized. The CRM Strategy Manager is also responsible for overseeing campaign metrics, performance insights, and reporting, using data-driven recommendations to improve engagement and program outcomes.

The ideal candidate is comfortable working in a fast-paced environment, managing multiple campaigns and stakeholders, and translating complex marketing strategies into actionable campaign plans. Attention to detail, strong communication skills, strategic thinking, and the ability to manage complex omnichannel campaign structures are essential to success in this role.

Job Responsibilities

• Partner with the Omnichannel Strategy team to translate brand objectives and engagement goals into CRM campaign strategies that support complex HCP journeys and align with broader omnichannel engagement frameworks and KPIs.
• Contribute to the design and execution of coordinated campaign flows including audience segmentation, behavioral triggers, messaging cadence, and cross-channel alignment.
• Serve as the CRM department’s primary internal and external point-of-contact for assigned campaigns, partnering closely with Client Solutions, Account teams, and external clients.
• Collaborate with CRM Operations to coordinate campaign setup, deployment planning, and execution across marketing platforms, ensuring campaigns are implemented according to strategy and KPI tracking requirements.
• Oversee target list…