Mgr Digital Shelf

A part of Colgate‑Palmolive since 1976, Hill’s Pet Nutrition offers the highest‑quality pet nutrition available through product lines Prescription Diet® and Science Diet®. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food.

Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods.

We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life.

A career at Hill’s Pet Nutrition or Colgate‑Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Travel Required?:
Travel - up to 10% of time

Posting

Start Date:

8/26/26

Hybrid

Relocation Assistance Offered Within Country

Job Number#175634 - Overland Park, Kansas, United States

Colgate‑Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate‑Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Hill’s Pet Nutrition is seeking a Digital Shelf Associate to sit at the intersection of eCommerce, Marketing, and Data Analytics. Reporting into the U.S. Marketing function, this role owns our brands' presence across all eCommerce touchpoints to drive conversion across major retailer sites. You will be the architect of the shopper's journey, making it exciting to ensure every click leads to a seamless, persuasive, and best‑in‑class brand experience.

The single most important outcome for this position is maximizing conversion rates by optimizing Product Detail Pages (PDPs) and managing digital shelf performance monitoring.

• Own Digital Shelf Performance & Analytics:
  Own and manage Digital Shelf Scorecards to track KPIs (Share of Voice, Placement, In‑Stock Rates, Content Integrity), using tools to conduct competitive audits and translate data into actionable insights for brand growth goals.
• Develop Agentic Commerce Readiness Plans:
  Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO) - like Alexa for Shopping - are the future of retail. Establish a concrete, specific action plan to make our digital shelf optimal for AI search.
• Drive PDP Optimization & Content Strategy:
  Execute retailer‑specific copy optimization with agentic commerce best practices, manage PIM record integrity, deploy enhanced content (A+ Content, Rich Media, Brand Stories), and collaborate with Agency and Brand teams for mobile‑first asset deployment.
• Lead Digital Execution for New Product Launch (NPL) and Product Updates:
  Lead digital execution for all New Product Launches and Product Updates, ensuring 100% readiness across images, copy, and keywords by the Go‑Live date in partnership with Sales and Supply Chain teams. Prioritize workload to address our Brand Growth Plans and business commitments, aligning with Hill’s Division and C‑P best practices.
• Manage Retailer and Vendor Relationships:
  Partner with key retailer teams to deliver tailored digital shelf solutions and collaborate with Procurement to manage vendor relationships, optimize processes,…