Head of Integrated Marketing, Senior Director

Position Information

Hiring Manager:
Head of Marketing Department

The Marketing Department is responsible for delivering programs that support revenue growth, enhance the Firm's brand and strengthen market visibility. The department leads strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to deepen relationships and build recognition of Golub Capital as a premier firm in its markets. Key stakeholders include private equity sponsors, investors, financing partners and employees.

Centralized departmental functions include content strategy, channel marketing, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, the Sponsor Finance Team and Corporate Affairs to develop and execute marketing strategies aligned with business priorities.

The Head of Integrated Marketing will advance the Firm’s enterprise-wide marketing agenda by translating the narrative, investment expertise and strategic priorities into integrated campaigns, content and brand experiences. This role will lead firmwide marketing initiatives designed to strengthen brand awareness, enhance market perception and support business objectives across key audiences including investors, private equity sponsors, financing partners and employees. This individual will lead teams responsible for content strategy and development, social media and creative services and will partner closely with Channel Marketing and Corporate Affairs Teams.

Together, they will drive a cohesive approach to Firm marketing, ensuring messaging, content and campaigns are aligned across channels, audiences and business priorities. This individual will serve as a steward of the Golub Capital brand, ensuring consistent positioning, messaging and visual identity across all marketing activities.

• Translating the Firm’s narrative, investment capabilities and strategic priorities into clear, compelling marketing assets across web, campaigns, digital channels, presentations, video, advertising and other touchpoints
• Partnering with senior stakeholders, investment professionals and subject matter experts to identify timely themes, market insights and educational opportunities, ensuring firmwide marketing reflects a consistent voice, differentiated positioning and client-centric perspective
• Developing and overseeing a scalable content strategy that supports thought leadership, investor education, brand awareness and client engagement
• Overseeing the development, packaging and promotion of content including articles, white papers, web content, podcasts, video scripts, educational materials and campaign assets
• Managing advertising and digital content across owned, earned and paid channels, partnering with internal teams and external agencies to deliver insight-driven, measurable programs aligned with Firm messaging and optimized for impact
• Establishing performance metrics and reporting frameworks to evaluate the effectiveness of campaigns, content and brand-building initiatives
• Managing the Creative Services Team responsible for the design and production of marketing, campaign, digital, event and multimedia assets across the Firm
• Providing creative direction and concept development for integrated marketing campaigns, thought leadership initiatives and Firm communications
• Partnering with Corporate Affairs, Global Product Group and business stakeholders to translate complex topics into clear, compelling and visually engaging narratives
• Ensuring all creative assets and multimedia content reinforce the Firm's brand, support…