Director, Integrated Media Planning

Current job opportunities are posted here as they become available.

The Director, Integrated Planning is a senior strategic leader that develops converged media strategies bridging linear TV, CTV, and OLV/You Tube, and considering other channels like audio, print, OOH, social, and search. This role unifies planning across channels especially Converged TV, optimizes audience reach and frequency, and uses data, attribution, and performance insights to provide ongoing optimization recommendations and drive measurable business growth.

The Director serves as a trusted client advisor, leads cross-functional collaboration, mentors planning talent, vets new partner and currency opportunities, contributes to proprietary tools and measurement approaches, and supports new business through clear, compelling strategic storytelling.

While this is a remote role, periodic travel and accommodating meetings in different time zones is expected.

• Lead the development of converged TV media strategies that drive measurable business growth on our largest agency clients ($10-30M+)
• Oversee integrated planning across linear TV, CTV, OLV/You Tube while also taking into consideration audio, print, OOH, social, and search as needed
• Plan and manage primarily national campaigns, with an ability to plan local campaigns on an as need basis
• Focus on brand and performance KPIs, including reach, frequency, efficiency, and business outcomes (ie. Response, Orders, Revenue, etc.)
• Use proprietary, first and third-party data to target audiences effectively and shape strategic recommendations to minimize duplicated reach across linear and streaming platforms
• Analyze response data, audience insights, and attribution outputs to optimize active campaigns and inform future recommendations

• Build strong client relationships by demonstrating curiosity, business understanding, and a clear point of view on strategic media investment
• Present integrated media plans, campaign results, insights, and actionable recommendations to client stakeholders
• Develop and pitch innovative media ideas that expand client relationships and media footprints
• Communicate clearly and persuasively through objectives, strategies, points of view, and data-driven storytelling
• Coach, mentor, and support the development of planning team members and cross-department partners

• Learn, utilize, and actively contribute to the development of proprietary agency tools, technology platforms, and attribution models to maximize campaign performance
• Deep understanding of Demand Side Platforms (DSPs), automated content recognition (ACR) data, and data clean rooms
• Strong familiarity with upfront and scatter market dynamics both on the linear and CTV side and with programmatic guaranteed (PG) and private marketplace (PMP) deals

• Prepare and deliver compelling media strategy pitches for new business
• Quickly ramp up on new business categories and competitive landscapes
• Leverage data-driven storytelling to communicate a clear and strategic narrative

• 10+ years of agency media planning experience with national accounts, with expertise in linear TV, CTV, and performance-driven media
• Expertise in Converged TV planning; cross-channel planning is a plus
• Familiarity with the accelerated growth goals of entrepreneurial agencies and clients
• Has experience building teams and departments and embraces new challenges
• Highly analytical and data-driven, with strong attention to detail
• Mastery of planning, measurement, and reporting tools such as Nielsen, Comscore, R/F planning…