Marketing Manager, Digital Products

Carnegie Hall, 881 7th Avenue, New York, New York, United States of America

Posted Tuesday, September 1, 2026 at 4:00 AM

Since 1891, New York's Carnegie Hall has set the international standard for excellence in performance, presenting exceptional concerts by the world’s finest artists on its three iconic stages, from orchestral concerts, chamber music, contemporary offerings, and recitals to jazz, world, and popular music. Complementing its performance activities, Carnegie Hall's Weill Music Institute creates extensive music education and social impact programs that annually serve more than 800,000 people worldwide, playing a central role in fulfilling Carnegie Hall's commitment to making great music accessible to as many people as possible.

Department: Marketing
Title of Position: Marketing Manager, Digital Products Reports to Position: Director, Digital Content and Engagement

Scope of Responsibilities:

The Marketing Manager, Digital Products is the marketing lead for a portfolio of Carnegie Hall's digital products, primarily, but not limited to, Carnegie Hall+, podcasts, radio broadcasts, and other video, audio, and interactive products.

Carnegie Hall has always been on the forefront of digital technology in the arts and enthusiastically embraces digital platforms to help further its mission of bringing the transformative power of music to the widest possible audience. Building upon a longstanding relationship with WQXR for the Carnegie Hall Live series, in recent years, the Hall has released the If This Hall Could Talk podcast;

created the Timeline of African American Music website; partnered with WBGO for an episode of Jazz Night in America and launched a robust subscription video on-demand channel, Carnegie Hall+.

This position helps support these and other media projects through exceptional marketing and content strategy skills, project management expertise, and unparalleled creative collaboration. The ideal candidate is a creative, data-savvy individual passionate about optimizing organic opportunities and creating scalable campaigns, tracking and analyzing data to determine KPIs, and adjusting strategy in real-time to optimize results and respond to emerging opportunities. They must thrive in a detail-oriented, deadline-driven environment.

The role reports to the Director of Digital Content and Engagement, but works collaboratively across departments, especially with the Digital Media team.

Tasks & Responsibilities:

• Be the primary driver of digital product marketing campaigns and supportive content marketing efforts, both in ideation, creation, and execution. Participate in and occasionally lead creative strategy sessions to inform approach.
• Create effective, engaging, and accessible email and social media content that refines and communicates key messages—from copywriting to asset selection; coordinate execution.
• Adhere to a consistent brand and marketing philosophy for digital products.
• Review campaign strategies with stakeholders to ensure cross-platform opportunities are maximized; ensure stakeholder understanding of plans, timelines, opportunities, and recommendations for iteration.
• Collaborate with partners, artists, and other external stakeholders to develop campaigns and maximize cross-promotional marketing opportunities.
• Ensure that Carnegie Hall digital product appearances and fulfillment across partner platforms maximize available marketing opportunities, editorial placements, and the like. Manage workflow and delivery of marketing assets to partner platforms.
• Build organic and paid promotional strategy for each product, ensuring a content-first marketing strategy.
• Align and coordinate media planning and purchases, as well as relationship management, with the…