Lifecycle Marketing Manager

Runway is hiring a lifecycle marketing manager to own onboarding, activation, upgrade and win-back messaging across email and in-product surfaces.

$180,000 - $240,000 / yr

Location

Remote (US)

Remote

Seniority

-

Compared with 15 other Marketing roles:
Common across similar roles Unique to this role

What you'll do

• Own the day-to-day execution and optimization of Runway's lifecycle marketing programs, with an initial focus on email Common
• Build, QA, schedule, and launch lifecycle campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization Common
• Partner with product marketing and product teams to translate launches, product updates, and new capabilities into clear lifecycle campaigns Common
• Develop audience segments based on channels, user behavior, lifecycle stage, product usage, plan type, persona, and engagement Common
• Analyze campaign performance and share clear recommendations on what is working, what is not, and what should be tested next
• Run A/B tests across messaging, subject lines, creative, segmentation, timing, cadence, and calls to action
• Partner with creative and content teams to brief assets needed for lifecycle campaigns Common
• Work with growth and data teams to improve reporting around email performance, activation, retention, conversion, and downstream business impact
• Support lifecycle communications around product launches, feature releases, events, community initiatives, creator programs, and key marketing moments Common

• 3-6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role Common
• Experience building and executing email or lifecycle campaigns in a fast-moving consumer, prosumer, SaaS, marketplace, creative, or technology environment Common
• Strong understanding of lifecycle marketing fundamentals, including onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation Unique
• Hands-on experience with email, CRM, lifecycle, or marketing automation tools
• Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting Unique
• Ability to analyze campaign performance and translate data into clear recommendations Unique
• Strong project management skills and comfort managing multiple campaigns, stakeholders, timelines, and dependencies at once