Senior Product Marketing Manager

Company Overview:

Function was founded with a singular focus: empower you to live 100 healthy years. We're doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of Fast Company's Most Innovative Companies of 2024, and is venture-backed by Andreessen Horowitz (a16z). Hundreds of thousands of members have joined Function to take control of their health.

We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment, where every day we are building the future.

We are seeking a creative and passionate Sr. PMM to join our team. As a PMM at Function, you'll be part of a team that's dedicated to using technology to improve healthcare. You'll work on a cutting‑edge platform that enables our members to access their health data in real time, and you'll be challenged to make a difference in people's lives.

You will work with our product and engineering teams to create scalable and robust solutions that are user‑friendly and highly secure.

The ideal candidate will be meticulous in their attention to detail, self‑motivated, resourceful, and capable of thriving in a fast‑paced environment. As an early member of our tech team, your contributions will play a critical role in shaping the future of our systems as we scale from tens of thousands of members to millions. There is no ceiling for growth or impact in this role.

The ideal candidate is comfortable working through ambiguity, complex data visualization, meticulous in their attention to detail, self‑motivated, resourceful, and capable of thriving in a fast‑paced environment. As an early member of our team, your contributions will play a critical role in shaping the future of our member experience as we scale from currently thousands of members to millions.

This role is best suited for those energized by fast‑paced environments, excited to build in a high‑growth setting, and deeply motivated by our mission  you're looking for meaningful challenges, dynamic work, and the opportunity to make a real impact—we'd love to meet you.

• Launch Excellence:
  Own the strategy and execution of high-impact product launches.
• Develop comprehensive go-to-market (GTM) plans, ensuring seamless coordination across product, marketing, sales, and enterprise teams.
• Drive speed-to-market while maintaining high launch quality.
• Enterprise Enablement:
  Build and refine B2B messaging frameworks tailored for enterprise/corporate wellness audiences. Create and manage enablement materials for sales, partnerships, and enterprise activation. Partner closely with the Enterprise team to ensure Function’s value proposition resonates with corporate buyers.
• Cross-Product Strategy:
  Lead positioning, messaging, and GTM for the integrated Function + Ezra MRI/CT scan product ecosystem. Drive cross-sell and upsell initiatives, optimizing adoption across multiple product lines. Ensure unified, consistent messaging across all member and enterprise touchpoints.
• Member Experience Optimization:
  Own strategies to deepen member engagement and retention. Implement systems to track and improve member experience. Regularly refresh and optimize customer journeys based on data, feedback, and evolving product features.
• Research & Insights:
  Lead user and market research to inform product, messaging, and experience strategies. Standardize research processes and tools (e.g., Dovetail) for scalable insight generation. Synthesize insights into actionable recommendations that shape both product and GTM decisions.
• Cross-Functi…