Trade Marketing Manager, Waring

The Trade Marketing Manager connects Product Management, Marketing, Sales, Reps, Dealers, Distributors, and End Users to bring products, promotions, pricing updates, and selling tools to market with speed and consistency. The role also directly manages and develops the Marketing Coordinator.

The ideal candidate is an organized, digitally savvy, execution-focused people manager who can lead cross-functional launches, maintain accurate and compelling channel content, and coach the Marketing Coordinator through clear priorities, feedback, and growth opportunities.

Key Responsibilities

• Manage the Marketing Coordinator by setting priorities, expectations, workload, and success measures.
• Provide regular coaching, feedback, development planning, cross-functional exposure, and stretch assignments that build capability and ownership.
• Review work, remove roadblocks, and foster a collaborative, accountable environment that supports high-quality, on-time execution.

Product Launch Management

• Own commercialization timelines, go-to-market plans, readiness checklists, and status meetings for all new product launches.
• Coordinate launch activities across Marketing, Product Management, Sales, eCommerce, and Operations, driving accountability and resolving gaps.
• Create and distribute launch communications and ensure required assets are available to reps, dealers, distributors, national accounts, and internal teams before launch.
• Own dealer and rep communications, including product announcements, discontinuations, pricing and inventory updates, promotions, sales bulletins, product changes, and competitive selling guides.
• Maintain a consistent communication cadence and aligned messaging across customer groups, channels, sales teams, and field representatives.
• Develop channel programs, promotions, rebates, merchandising initiatives, and toolkits that improve visibility and sell-through.
• Support distributor buying groups, dealer events, customer presentations, and launch execution in partnership with Sales and key channel partners.
• Own product content deployment across dealer, distributor, and marketplace websites, ensuring accurate specifications, optimized copy, imagery, video, enhanced content, SEO keywords, pricing, and downloadable assets.
• Audit digital shelves, correct inaccurate or outdated content and poor merchandising, and partner with Amazon, web, and marketplace teams to improve compliance, search visibility, and conversion.
• Track performance and recommend optimization opportunities.

Content & Asset Development

• Coordinate product launch kits, sales and dealer toolkits, one-pagers, FAQs, comparison guides, presentations, and training materials.
• Support product video production and the collection of photography, application imagery, and testimonials.
• Develop clear, compelling product stories for launch and channel use.

Product Training & Launch Events

• Organize digital launches, webinars, and virtual training with Culinary and Product teams.
• Equip reps, dealers, and sales teams to sell new products and maintain accessible recordings and training libraries.

Trade Shows & Industry Events

• Support major industry, buying group, and regional rep events, including NRA and NAFEM.
• Coordinate event promotions, launch initiatives, sales materials, and pre-show through post-show communications.
• Monitor competitor launches, pricing, promotions, dealer programs, and trade marketing practices.
• Share actionable insights and recommend improvements to Product Management, Marketing, and Sales leadership.

Analytics & Reporting

• Measure launch execution, promotional effectiveness, dealer adoption, content deployment, and digital shelf health.
• Maintain dashboards and scorecards, report results to leadership, and recommend improvements based on data…