Acquisition Executive

Acquisition Executive Overview

An Acquisition Executive drives new customer or user growth by planning, launching, and optimizing paid media campaigns across digital channels, including paid social, search, and programmatic networks. Day to day, this person manages live budgets against efficiency targets like cost per acquisition and return on ad spend, translating spend into measurable user growth through data‑driven testing and attribution analysis. Because paid acquisition touches every part of the growth funnel, the role sits at the center of a performance marketing team – connecting creative, analytics, and product stakeholders to a shared revenue outcome.

Based on Lamwork's research across Acquisition Executive job data, the role consistently centers on channel execution and spend optimization rather than broader brand or strategy ownership.

• Execute paid acquisition campaigns across social, search, and programmatic channels to drive efficient user growth.
• Optimize bids and budgets against CPA, CAC, and ROAS targets to maximize return on ad spend.
• Analyze campaign performance data to surface actionable insights and identify new audience targeting opportunities.
• Design A/B and incrementality tests spanning creatives, audiences, and landing pages in each campaign cycle.
• Build performance reports that communicate funnel metrics and campaign outcomes to cross‑functional stakeholders.

According to Lamwork's job market data, employers consistently prioritize a mix of paid platform fluency and analytical rigor when evaluating Acquisition Executive candidates.

• Hard
  
  Skills:
  
  Paid Social Platforms (Facebook Ads Manager, Google Ads), Programmatic Advertising, Mobile Measurement Partners (Appsflyer, Branch), CRM and Pipeline Management Tools (Salesforce), Campaign Analytics and Attribution Modeling
• Soft Skills:
  
  Analytical Thinking, Communication, Stakeholder Management, Negotiation, Adaptability

• Google Ads Certification – validates paid search and display campaign management proficiency
• Meta Blueprint Certification – demonstrates mastery of Facebook and Instagram paid social advertising
• Hub Spot Marketing Certification – covers inbound and digital marketing fundamentals relevant to acquisition funnels
• Apps Flyer Certification – confirms mobile measurement and attribution platform expertise