Creative Strategist, UGC

Performance marketing lives and dies by creative. And right now,UGC-style ads are the most powerful driver of performance across platforms like Tik Tok, Meta, and Instagram.

With AI tools and high-velocity workflows, we can generate and test dozens of creative concepts  the magic comes fromcreator-led storytelling that feels real, relatable, and native to the feed.

That’s where you come in.

Your mission: build an AI-native UGC solution from the ground up - recruiting creators, engineering how they submit content in formats that AI can enhance, and using performance data to craft thumb-stopping creative strategies that drive results.

Our goal: pioneer the future of AI-powered UGC advertising, starting with you.

Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.

In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.

We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

• Skilled at craftinghigh-performing short-form UGC content(hooks, testimonials, demos, story-driven ads)
• Ready to recruit and manage creators on platforms like Instagram and Tik Tok
• Familiar with growing audiences, making compelling short-form videos, and scaling accounts
• Fluent in-or eager to master-AI toolslike Veo 3, Runway, Pika
• Data-driven and comfortable in ad accounts, able to analyzewhya creative works (or doesn’t)
• Strong atstorytelling, with an instinct for what feels authentic and engaging

• Own the UGC creative vision across clients and campaigns
• Develop content briefs, scripts, and hook variations tailored to platform trends
• Partner with media buyers to design UGC concepts grounded in performance data
• Work with creators to produce relatable, authentic content at scale
• Build a library of reusable UGC templates and assets

Creative Systems & Testing - 25%

• Collaborate with engineering to streamline UGC workflows into scalable systems
• Contribute to the product roadmap by integratingcreative best practices with AI capabilities and performance insights
• Run structured creative tests to continually evolve formats and improve results

• 3+ years in content creation, creative direction, or short-form content (agency, brand, or performance-focused environment)
• Proven track record producing ads for Tik Tok, Meta, or Instagram
• Strong storytelling and copywriting skills with the ability to hook audiences in seconds
• Skilled in scripting, producing, and editing short-form UGC ads

• Experience with structured creative testing and iteration
• Familiarity with AI creative tools for editing and scripting
• Comfortable presenting creative strategies to clients
• Experience growing and mentoring creators or creative teams

• Work on a high-ambition, global team
• Competitive salary + benefits (401k, healthcare, FSA, lunch for in-office days)
• Annual company offsite in a new location each year
• Remote-friendly (USA/Canada) with preference for SF-based candidates
• Competitive salary based on experience and location
• Benefits: 401k, healthcare, FSA, lunch (for in-person days)
• Location:
  
  Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.