Advertising Product Manager

Overview

Advertising Product Manager job requirements span ad-server platforms, programmatic advertising, and digital advertising skills, plus salary and job requirements.

An Advertising Product Manager decides what advertising products get built so buyers and sellers can transact smoothly. Day to day, the work moves between defining ad inventory and ad-server capabilities and validating features through user interviews and market research, often inside RTB, DSP, and SSP environments where fill rates translate into revenue. Sitting between engineering, data science, and commercial teams, the role carries ownership of standards and direction that turn advertiser demand into shippable features.

Based on Lamwork's research across Advertising Product Manager job data, employers consistently expect fluency in custom ad products such as Video, Display, and Sponsored Ads alongside user-centered design.

• Define the product roadmap for advertising capabilities serving advertiser and seller needs
• Build product requirement documents that translate advertiser demand into buildable specifications
• Lead user interviews and competitive analysis to validate features and pricing assumptions
• Oversee products from conception through launch, monitoring, and continuous optimization
• Coordinate with engineering, data science, and commercial teams to ship and adopt releases

• Hard
  
  Skills:
  
  Digital Advertising Platforms, Ad-Server and DMP/CDP Knowledge, A/B Testing, Advertising Analytics, Product Road mapping
• Soft Skills: Communication, Leadership, Critical Thinking, Collaboration, Adaptability