Senior Associate, CRM - Green Chef

Green Chef is the #1 Meal Kit for Eating Clean—and we have ambitious plans to grow. We’re looking for a Senior Associate, CRM to own end-to-end email and SMS execution for the most premium, health focused & sustainable brand in the Hello Fresh portfolio. This is a dedicated, brand-embedded role, sitting on the Green Chef marketing team and working in close collaboration with the global CRM team.

This role represents a meaningful investment in building Green Chef's CRM capability as a standalone growth engine.

You will be primarily focused on building, QA-ing, deploying, and optimizing flows across Activation and Reactivation customer segments, with future growth potential across other segments. This role is great for builders who enjoy getting things done - with precision, speed, and a continuous drive to improve performance. You will collaborate closely on strategy, and will have a direct impact on some of Green Chef’s largest initiatives.

This role reports to the Head of Marketing, Green Chef and collaborates closely with the global Hello Fresh CRM team.

Email & SMS Strategy & Optimization

• Collaborate with Green Chef Growth Managers for Activation & Reactivation, global CRM team and other cross-functional leads to ideate, test, and execute brand-specific growth levers
• Bring cross-market insights and best practices into the Green Chef roadmap
• Partner on segmentation strategy and lifecycle targeting to drive conversion across Activation and Reactivation

Campaign Build, QA & Deployment

• Own end-to-end execution of email and SMS campaigns across all Green Chef segments from build through QA to deployment
• Maintain rigorous quality control across segmentation, personalization, and creative merging
• Ensure accurate, on-time delivery against weekly-quarterly campaign goals

Trigger Flow & Automation Management

• Design, build, and manage trigger-based flows and automated customer journeys
• Continuously identify and implement automation improvements to reduce manual lift and increase campaign velocity
• Support technical migrations as part of the broader tooling roadmap

Analytics & Performance Reporting

• Regularly report on CRM channel performance e.g. conversion rates, deliverability, engagement
• Drive A/B testing across content / creative, segmentation, offers, etc.
• Translate data into actionable insights and drive a continuous feedback loop of improvement
  • Includes identifying white space and incremental growth opportunities, translating into test & initiative roadmaps, and executing

Cross-Functional Collaboration

• Work closely with Brand, Creative, and Product Marketing to ensure campaign assets are briefed, planned, and delivered on time
• Partner with Analytics to scope new opportunities for performance improvement
• Serve as the CRM point of contact for Green Chef across internal and global stakeholders

An exceptional operator: you take pride in flawless execution and treat accuracy and timeliness as non-negotiable

Detail-obsessed and process-driven: you thrive on operational excellence and bring structure to ambiguous situations

Data driven: you're comfortable in channel data, know how to find the story, and communicate it clearly to stakeholders

Automation-minded: you're always looking for ways to do more with less manual effort and scale what's working

Results-oriented
: you focus on outcomes—revenue generated, customers acquired, and continually push for innovative growth initiatives

A strong collaborator: you work effectively across functions and levels, from day-to-day execution partners to senior leadership

Proactive and self-directed: you identify gaps, flag risks early, and bring solutions, not just problems

Adaptable: you thrive in fast-paced environments and stay flexible when priorities shift