Associate Director, Enrollment Marketing & Operations

Associate Director, Enrollment Marketing & Operations

Reports to:

Director of Marketing Strategy & Enrollment Compensation Range: $85,000–$95,000 annually

The Associate Director, Enrollment Marketing & Operations provides operational leadership for Ensign College’s enrollment marketing efforts across social media, CRM, website, content, and integrated campaigns.

Working closely with the Director of Marketing Strategy & Enrollment, this role translates strategic priorities into coordinated execution by managing key marketing workflows, coordinating agency and consultant deliverables, and leading a team of student marketers.

The ideal candidate is an experienced digital marketer and strong operator who combines digital expertise, analytical thinking, people leadership, and cross-functional collaboration.

• Lead the operational planning and execution of integrated enrollment campaigns across social media, CRM, website, content, and other channels.
• Coordinate social media planning and execution with the student marketing team across Meta, You Tube, and Linked In, including content development, audience growth, and performance optimization.
• Coordinate content development across social media, website, CRM, video, and campaigns in alignment with editorial priorities established by the Director.
• Support paid media initiatives as needed, including creative and campaign coordination.
• Coordinate media agency deliverables, timelines, creative handoffs, and implementation in alignment with Director-established priorities.

• Support CRM implementation in partnership with the Director and the College’s CRM consultant, including workflows, email marketing campaigns, testing, and execution.
• Manage enrollment-focused website requests and landing page priorities, with an emphasis on lead capture, user experience, and conversion optimization.
• Coordinate website implementation through student employees and IT resources.
• Monitor the prospective student funnel and surface opportunities to improve engagement and conversion.

• Coordinate marketing workflows, calendars, and processes to support timely and high-quality execution.
• Support the capture, organization, and preparation of KPI and performance data for departmental reporting and analysis.
• Manage execution within approved budgets, priorities, scopes, and resource plans.
• Support market research, performance analysis, and strategy development as assigned by the Director.

• Lead, mentor, and develop a team of student marketers supporting social media, creative, website, video, and growth marketing.
• Establish priorities, delegate effectively, provide meaningful feedback, and maintain high standards for performance and professional development.
• Support day-to-day cross-functional coordination with key stakeholders and partners based on project needs and priorities established by the Director.
• Support the operational execution of Hispanic enrollment initiatives under the Director’s strategic direction.

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5+ years of progressive marketing experience, with demonstrated leadership in digital marketing and integrated campaign execution.
• Demonstrated success developing and optimizing social media strategies across Meta, You Tube, and Linked In.
• Strong ability to leverage data, audience trends, and institutional goals to support measurable marketing and enrollment outcomes.
• Experience with CRM, marketing automation, and analytics platforms, including tools such as Element
  451 or Salesforce, GA4, and Google Tag Manager.
• Experience…