Social Media & Digital Marketing Manager

Social Media & Digital Marketing Manager

Overview:

Talent Bridging is recruiting on behalf of a growing, premium outdoor design, masonry and construction business serving residential clients in the United States. The company specialises in transforming outdoor spaces through high-end masonry, hardscaping, pools, outdoor kitchens, patios, landscaping and complete outdoor living environments. We are looking for a proactive and commercially minded Social Media & Digital Marketing Manager who can take ownership of the brand’s day-to-day digital presence and help turn exceptional project work into engaging content, stronger brand awareness and qualified sales opportunities.

This is not a social media posting-only role. The successful candidate will manage content planning and creation, coordinate content acquisition from the wider team, manage organic and paid social media activity, update website content, support lead-generation initiatives and help drive digital enquiries through the lead journey. You should be equally comfortable planning a content calendar, editing a project video, building a Meta advertising campaign, updating website copy, following up on a new lead and asking a project team member to send footage from a job site.

Key Responsibilities:

• Develop and manage the monthly social media content calendar.
• Manage the company’s social media presence across agreed platforms, with a strong focus on Instagram, Facebook and other relevant visual and lead-generating channels.
• Plan content around completed projects, active projects, before-and-after transformations, craftsmanship, services, educational content, team stories and client experiences.
• Write captions, calls to action and supporting social copy.
• Schedule and publish content consistently.
• Monitor comments, direct messages and enquiries and ensure opportunities are responded to promptly.
• Identify relevant trends and content opportunities within landscaping, outdoor living, luxury homes, construction, architecture and home improvement.
• Review platform performance and continuously improve the content strategy based on results.
• Plan, set up, manage and optimise paid advertising campaigns across Meta platforms, including Facebook and Instagram.
• Develop campaigns focused on brand awareness, website traffic, lead generation and qualified consultation enquiries.
• Build appropriate target audiences based on location, demographics, interests, homeowner profiles and campaign objectives.
• Create and test campaign creatives, messaging, offers, calls to action and Meta lead forms where appropriate.
• Develop retargeting campaigns for website visitors, engaged social audiences and previous prospects.
• Manage advertising budgets and monitor campaign performance.
• Track key paid media metrics including cost per lead, lead quality, conversion rates and booked consultations.
• Conduct ongoing A/B testing of audiences, creative, messaging and campaign formats.
• Identify underperforming campaigns and proactively optimise them to improve results.
• Ensure leads generated through paid advertising are captured, tracked and followed up promptly.

Content Creation & Editing

• Turn raw project photos and videos into professional social media content.
• Create and edit short-form videos, Reels, Stories, carousels and static content.
• Develop compelling before-and-after and project transformation content.
• Repurpose project footage into multiple pieces of content across different platforms.
• Maintain a premium and visually consistent brand presence.
• Use tools such as Canva, Cap Cut, Adobe Creative Suite or similar platforms to create and edit content.

Content Acquisition & Team Coordination

• Coordinate with project managers, site teams and other relevant team members to obtain photos, videos and…