Manager​/Senior Manager, Influencer Marketing

ABOUT MANE

Founded by celebrity hairstylist and entrepreneur Jen Atkin, Mane creates expert-approved essentials that make everyday routines feel easier and more enjoyable. Built from more than a decade of conversations with the hair-obsessed Mane Addicts community, we translate professional experience and real consumer feedback into approachable beauty solutions.

We’re looking for an Influencer Marketing (Senior) Manager to help amplify the culture around Mane: growing a creator ecosystem that turns genuine product love into advocacy, conversation and momentum. You’ll stay ahead of emerging talent, trends and communities, build meaningful relationships with the people shaping culture, and create the kind of moments that make people want to be part of Mane.

Reporting to the Head of Marketing, this is a highly autonomous, hands‑on role with end‑to‑end ownership of Influencer Marketing ’ll set the strategy and roll up your sleeves to execute it - building the creator ecosystem, managing programs and partnerships, owning budgets and operations, and continuously using performance and cultural insight to determine where we invest next. This role goes beyond sponsored content.

You’ll work across organic, seeding, affiliate, paid and IRL experiences to spark a movement around the brand, connecting creators, consumers and culture in ways that build relevance and drive growth. You’ll pair strong cultural instinct with data to understand what’s gaining traction, who’s driving it and where Mane should go next.

• Own and grow Mane’s creator ecosystem across nano through powerhouse talent, building meaningful relationships with creators, managers and emerging voices.
• Identify creators showing genuine affinity for Mane and develop them into long‑term advocates, affiliates, ambassadors and paid partners.
• Stay ahead of emerging talent and communities, identifying opportunities to reach new audiences and keeping Mane top of mind through ongoing relationship‑building.
• Manage Mane’s always‑on seeding strategy and budget to drive product discovery, organic adoption and advocacy.
• Build thoughtful seeding lists around priority products, audiences and cultural moments.
• Track organic and repeat mentions, product adoption and multi‑product usage to identify and nurture high‑potential advocates.
• Partner with Brand and Product to use creator response and feedback to inform future programs, messaging and product storytelling.

• Lead paid creator partnerships that accelerate awareness, credibility, content and conversion, identifying the right talent and partnership model for each objective.
• Manage partnerships end‑to‑end, including talent identification, negotiation, contracting, briefing, content rights, approvals and performance.
• Partner with Social and Digital to identify winning creator content and extend it across organic, paid, e‑commerce and retail.
• Develop longer‑term partnerships with creators who demonstrate strong brand affinity and performance.
• Measure creator impact across organic advocacy, content performance, EMV, affiliate and attributable revenue.
• Lead reporting that identifies what’s working, who’s emerging and where Mane should invest next.
• Stay ahead of creator, platform and competitive trends, testing new approaches and scaling what works.

• Develop and execute brand experiences that drive product discovery, community connection and advocacy.
• Own audience and guest strategy across launches, cultural moments, retailer activations and other IRL experiences, bringing together creators, consumers, VIPs and community.
• Identify opportunities from intimate community moments to pop‑ups, partnerships and cultural activations that put…