Assistant Director of Admissions​/Slate Communications

Assistant Director of Admissions/Slate Communications

Position Title Assistant Director of Admissions/Slate Communications

Overview

St. John Fisher University is an independent, liberal arts institution that provides a transformative education to approximately 3,800 undergraduate, master’s, and doctoral students each year. Across its five Schools, Fisher offers nearly 40 majors in the humanities, social sciences, natural sciences, business, education, and nursing; 11 pre-professional programs; and master’s and doctoral programs in business, nursing, education, pharmacy, and public health.

The University’s residential campus boasts a robust living and learning community and a successful intercollegiate athletics program. Fisher is a community where all are welcome, regardless of religious or cultural background. The University continues to honor its founders, the Congregation of St. Basil, by embracing their motto, “Teach Me Goodness, Discipline, and Knowledge.” We are located in Pittsford, N.Y., seven miles outside of the city of Rochester.

The campus is situated on 164 park-like acres—a beautiful setting for a warm, friendly campus community.

Job Responsibilities

The Assistant Director of Admissions/Slate Communications oversees strategic communications that strengthen engagement, support recruitment goals, and enhance the prospective student experience across all stages of the enrollment funnel. This position manages all Slate ( CRM ) based communications—including email, print, and SMS—targeting prospective, admitted, and deposited students, families, counselors, and community partners.

The Assistant Director of Admissions/Slate Communications organizes and maintains a comprehensive communication calendar designed to increase event attendance, encourage application submission and completion, and support yield and deposit conversion through timely, relevant, and audience‑specific messaging.

This role supports First‑Year, Transfer, and Graduate Admissions and is a critical contributor to the University’s recruitment and enrollment strategy.

50% Strategic Enrollment Communications & Slate ( CRM ) Execution Responsible for planning, developing, and executing strategic communication and recruitment outreach, in collaboration with Admissions Leadership and the Marketing and Communications Leadership, across electronic and print channels. Communications are expected to cultivate interest, support application completion, and strengthen enrollment yield (prospect‑to‑applicant and accepted‑to‑matriculated conversion).

• Manage communication campaigns for multiple audiences including students, families, counselors, and community partners.
• Execute day‑to‑day direct marketing activities aligned with recruitment strategy.
• Build and maintain HTML templates, snippets, and dynamic content using conditional logic and data fields.
• Analyze communication performance and event engagement using Slate reporting tools; produce summary reports and recommendations.
• Conduct an annual audit of Slate Deliver campaigns, workflows, and ongoing mailings to ensure accuracy, relevance, and brand alignment.

Print Mailings & Inventory Management

• Execute both in‑house and outsourced print mailing projects.
• Maintain inventory of print collateral and coordinate replenishment as needed.

Admissions Email Inbox Management

• Manage the admissions email inbox and ensure timely, accurate, and customer‑focused responses to prospective students and families. This will require the role of monitoring the mailbox and responding in the evenings and on weekends.

20% Website & Digital Content Accuracy

• Audit admissions webpages on sjf.edu as well as public‑facing partner sites to ensure all content is accurate, current, and aligned with recruitment…