Senior Customer Marketing manager

Role Purpose

Jumio’s customers do more than renew. They expand, advocacy and become proof points that help win new business. The Senior Manager, Customer Marketing will build the programs, communications and campaigns needed to make that happen at scale.

You will own the customer marketing function across Jumio’s existing customer base, working at the intersection of Marketing, Customer Success and Account Management. You will build lifecycle communications that reinforce value, establish a structured advocacy program that turns satisfied customers into active references, and create events and content that strengthen customer relationships.

This is a senior individual-contributor position with end-to-end program ownership and no direct revenue quota.

By joining Jumio’s marketing organization, you will:

• Build the infrastructure and operating model for customer marketing at Jumio
• Give Customer Success and Account Management repeatable programs and content that support adoption, renewal and expansion
• Develop a reliable network of customer advocates, references and speakers
• Turn customer insights into useful input for Product, Marketing and go-to-market teams
• Create customer proof that strengthens Jumio’s credibility and supports new business

• Own Jumio’s customer communication calendar, including product updates, feature-adoption campaigns and lifecycle email programs that keep customers informed and engaged
• Build and manage a structured customer advocacy program covering references, case study participants, G2 reviewers, event speakers and advisory board members
• Partner with Corporate Marketing to develop customer case studies, testimonials and other customer proof
• Build and executive-produce Jumio’s Customer Advisory Board from the ground up, including defining membership criteria, recruiting senior customer leaders, developing the strategic agenda and maintaining engagement between meetings
• Turn Customer Advisory Board insights into actionable product and go-to-market input and communicate resulting actions back to participating customers
• Plan and execute customer-facing webinars, user groups, executive round tables and other events that build community and complement the Customer Advisory Board
• Identify opportunities to create case studies, testimonials, reviews and peer proof that accelerate new-logo sales cycles and reinforce Jumio’s credibility in the identity verification market
• Partner with Account Managers, Customer Success Managers and Product Marketing to develop scalable content, templates, customer proof points and strategic guidance that support renewal and expansion conversations
• Provide tailored customer marketing support for select strategic renewal and expansion opportunities
• Manage Jumio’s presence on G2, Trust Radius and equivalent peer-review platforms as an ongoing customer marketing channel
• Track and report on the advocacy pipeline, program participation, content usage, engagement rates and influence on retention and expansion outcomes

• A healthy and active advocacy pipeline, with references, case studies, reviews and speakers available when needed
• Customer Success and Account Management teams regularly using Customer Marketing content in renewal and expansion conversations and rating that content as useful
• Measurable influence on net revenue retention in accounts participating in Customer Marketing programs
• Strong attendance and participation in customer events, with post-event customer health indicators demonstrating program impact
• Growing review volume and strong ratings across G2 and other relevant peer-review platforms
• Product and feature-adoption campaigns that demonstrably improve utilization metrics

Initial…