ECommerce Marketing Manager; Walmart

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world.

For generations, our trusted brands have helped consumers care for themselves and their loved ones.

We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

everywhere.

The Sales Manager is responsible for accelerating eCommerce growth through best-in-class digital media and digital shelf strategies and execution. In this position, you will play a critical role as the strategic and operational leader in driving profitable growth primarily on Walmart, but with experience and knowledge of the omnichannel ecosystem (especially , , ). You will be responsible for leading the retail media strategy with Walmart in-line with brand strategies, monitoring and optimizing campaign performance, driving the digital shelf and content strategy, managing the retail media budgets, and leading agency team.

This position requires a unique combination of strategic leadership, sales experience and hands-on execution; candidates with previous CPG brand management and/or sales experience are a plus.

• Lead the development and execution of the retail media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth
• Own the digital shelf for best-in-class execution and with a continuous improvement mindset of PDPsand digital placements to maximize conversion, including SEO/GEO/AEO, A+ content
• Partner closely with internal Sales, Brand, and Agency teams and external Customer teams to translate business objectives into data-driven media, content, and assortment plans
• Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics
• Connect marketing & merchandising plans to promotional and tentpole event strategies
• Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency
• Identify and scale test-and-learn & learning agenda opportunities across media channels, creative,audience targeting, and retail readines
• Build and institutionalize best practices, playbooks, and capabilities across media and digital shelf management
• Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable
• Manage agency partners and vendors, ensuring high-quality execution, innovation, and accountability against KPIs
• Utilize Walmart’s systems, especially Scintilla to analyze impact of media, sales trends, conversion,and ensure media is delivering to our KPI’s.

• Bachelor's Degree required; MBA preferred.
• 4+ years of experience in eCommerce digital media, and/or performance marketing, with a strong preference for brand management experience
• Experience working with Walmart Connect and knowledge of how to use Scintilla is highly preferred
• Strong strategic thinking combined with hands-on execution in a fast-paced environment; strongability to prioritize
• Ability to tie retailer analytics to retailer media analytics especially Walmart Scintilla and how theycan be used to link sales and media performance)
• Experience building capabilities, processes, and ways of working that scale across an organization
• Excellent communication skills, with the ability to translate complex data into clear business insights andinfluential recommendations
• Demonstrated success…