Director, Influencer & PR Strategy

Description

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently — pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do.

We are a collective of three premium and prestige beauty brands:bare Minerals, BUXOM, and Laura Mercier. With offices in New York, London, and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the waythe world thinks about beauty.

Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. Thesearen'tjust words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work-life balance of our teams, and we are committed to fostering an inclusive, agile environment where everyone can thrive.

Orveon Global is seeking a Director of Influencer & PR Strategy to lead earned media and influencer marketing across bare Minerals and Laura Mercier. This role sits on the Consumer Paid, Owned & Earned leadership team and partners closely with Social Content, Paid Media, and brand marketing to build integrated, culture-forward campaigns that drive brand relevance and business results.

This is a highly visible leadership position for someone who can operate at both the strategic and executional level — setting the PR and influencer agenda for two iconic prestige beauty brands while managing agency and creator relationships day to day.

• Own the PR and influencer strategy and roadmap for bare Minerals and Laura Mercier, aligning with brand priorities, launch calendars, and always-on brand-building needs
• Lead relationships with external PR and influencer agency partners, briefing, managing performance, and holding them accountable to brand and business goals
• Direct influencer strategy across paid partnerships, gifting, and organic advocacy, identifying the right creator mix to build reach, credibility, and conversion
• Own event strategy and execution for both brands, including press events, launch activations, and influencer events — from concept and budget through on-the-ground execution
• Build and execute press strategy including product launches, executive visibility, media relations, and crisis/issues communications as needed
• Partner cross-functionally with Social Content, Paid Media, and Consumer Insights to ensure PR and influencer efforts are integrated into the broader marketing mix
• Manage measurement and reporting for earned media and influencer programs, translating results (EMV, reach, sentiment, engagement) into actionable recommendations
• Help evolve our earned media strategy to strengthen brand visibility and sentiment within AI-powered search and chat tools (e.g., ChatGPT, Google AI Overviews, Perplexity) as part of a broader AEO/GEO approach, a key priority for the function
• Represent PR/Influencer in brand planning and marketing leadership discussions, bringing an earned‑media lens to broader brand strategy
• Manage and develop direct reports and/or agency teams supporting the function

• 7+ years of experience in PR and/or influencer marketing, with meaningful experience in both disciplines; prestige beauty or adjacent consumer categories strongly preferred
• Proven track record managing PR and/or influencer agencies, including briefing, budget oversight, and performance management
• Strong point of view on the evolving creator and media landscape, with hands‑on experience building influencer programs from strategy through execution
• Experience…