Director, Marketing Ventures and Capability

## Director, Marketing Ventures and Capability Apply:
Hybrid:
New York City, NY:
Bethesda, MD:
Full time:
Posted Today:
R0064191
** Why Join GEICO?
** At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.
** Director, Marketing Ventures and Capability
***
* Location:

** Hybrid — 3 days per week onsite at our NYC.
*
* Reports To:

** Senior Director, Marketing Transformation & Operations
** Job Description
** At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge:
Great Company, Great Culture, Great Rewards and Great Careers.
** Role Purpose
** The Director, Marketing Ventures is the builder who makes GEICO Marketing’s capability strategy real. GEICO Marketing has laid out an ambitious plan for the capabilities it needs to own, build, and modernize — this role’s job is to stand them up: launching new capabilities from scratch, bringing in-housing to life, and building the agency and partner relationships that support everything the venture builds.

This is an incubation role, not a planning role. We’re looking for someone who has personally built or scaled new groups before, ideally in modern, fast-moving disciplines that sit at the edge of content, culture, and audience — the kind of work most marketing organizations haven’t yet figured out how to structure. The same incubation mindset extends back into GEICO’s existing capabilities: constantly assessing what’s working, what needs a refresh, and where the operating model has to evolve.

We view our capabilities not only in house, but also as hybrid and outsourced models. As such, this role also owns the agency and partner ecosystem end-to-end  from sourcing and onboarding through day-to-day management, performance measurement, and governance — so that every partner relationship runs like a well-managed extension of the marketing organization. Sitting at the intersection of strategy, incubation, and execution, this role partners closely with capability owners across Marketing, Supply Management, and agency partners.
** Key Responsibilities
***** Capability Incubation & Build
**** Take GEICO Marketing’s capability strategy and make it real: launch new capabilities end-to-end, from pilot through scaled, steady-state operation.
* Personally build the first version of a new capability when needed — the team, the workflow, the tools — rather than only designing it on paper.
* Lead the in-housing of capabilities currently run externally, managing the transition of talent, process, and knowledge without disrupting delivery.
* Diagnose what a fragile or underperforming new capability needs and re-architect it across talent, process, technology, and operating model.
* Bring an incubation mindset to everything:…