Content Marketing Manager

Employment Type:

Full Time
Classification:
Exempt (12 Months)
Compensation:$90,000 to 100,000 Annually

Junípero Serra High School is a Catholic college preparatory for boys. Located in San Mateo, in the heart of the San Francisco Peninsula, Serra’s legacy spans more than 80years of excellence in Catholic education. A rich and rigorous academic curriculum, a wide range of extracurricular activities, and an environment of support, compassion and mutual respect are hallmarks of Serra. Serra’s faculty and staff are deeply committed to mentoring their students, providing a framework for young men to grow in faith, wisdom and service as active members and leaders in the community.

The Content Marketing Manager develops and manages original photo, video, and written content across Serra's communications channels. Reporting to the Head of Marketing and Communications, this position advances Serra's institutional narrative through audience-focused visual and written storytelling across social media, the school's website, and communications supporting admissions, advancement, and alumni relations. The ideal candidate combines strong editorial judgment and storytelling instincts with the ability to build relationships in a dynamic school environment, manage an integrated content calendar, and develop scalable workflows that expand the marketing office's content capacity across the Serra community.

• Identify and develop audience-relevant stories that reflect the full Serra student and alumni experience across academics, athletics, faith and service, extracurricular activities, and student life
• Create and publish feature content highlighting student and alumni achievements at Serra and beyond, including academic accomplishments, extracurricular pursuits, career milestones, and athletic recognition
• Partner with enrollment, advancement, alumni relations, academics, and student life to maintain an integrated annual editorial calendar that identifies content opportunities and coordinates the timely capture and distribution of key moments throughout the school year
• Coordinate cross-functionally to source interviews, testimonials, archival assets, and other supporting materials for ongoing content development

• Manage and grow Serra's presence on Instagram, Facebook, and You Tube through platform-specific content planning and audience engagement
• Conceptualize, produce, and publish static images, Reels, Stories, and short-form video optimized for each platform, audience, and communication objective
• Track platform performance and apply engagement data and content insights to refine channel strategy and inform future content decisions

• Capture high-quality photo and video assets at school events, athletic competitions, campus ministry activities, student life moments, and academic settings
• Produce and edit short-form video content formatted for social media and other digital channels
• Maintain a searchable and organized digital asset library of photography and video content for efficient cross-channel use
• Develop a structured process to identify, recruit, and coordinate a network of content contributors across the Serra community, including students, faculty, staff, and alumni
• Build and maintain a collaborative content creation program that expands the reach, consistency, and production capacity of the marketing and communications office
• Establish editorial guidelines, submission workflows, brand requirements, and quality standards for contributor-generated content

• Apply Serra's brand identity, editorial standards, and visual guidelines consistently across content and communications
• Ensure all messaging reflects the school's Catholic mission, institutional voice, and communication priorities
• Collaborate with the Director of Marketing and Communications to translate the content needs of admissions, advancement, and alumni relations into coordinated deliverables

• Plan, create, update, and optimize website content in Finalsite, both proactively and in response to departmental needs
• Develop and contribute audience-focused email content for current and prospective families, alumni, and donors using Constant Contact

• Develop campaign content supporting fundraising and donor stewardship initiatives, including the Padre Fund, President's Circle,…