Vocational Product Marketing Senior Analyst

## Vocational Product Marketing Senior Analyst Apply:
Hybrid:
Portland, OR US:
Fort Mill Office - DTNA:
Full time:
Posted Today:
End Date:
September 22, 2026 (6 days left to apply):
DT-19640
** Inside the Role
** The Medium-Duty & Vocational Product Marketing Team’s mission is to drive market growth and strengthen our competitive position by equipping dealers and sales with the tools, insights, and product information needed to successfully sell trucks - translating product innovations into clear, compelling messaging and targeted programs that showcase the value of the Freightliner and Western Star portfolio. Through aligned product management, the team focuses on near-term priorities that accelerate demand, enhance margins, and deliver measurable business impact.
The Vocational Product Marketing Senior Analyst will support the Product Marketing Manager and Product Marketing Strategists in developing communications and compelling product-related content to ensure DTNA’s dealer network has the information and content they need to effectively sell Freightliner and Western Star vocational products.
** Posting Information
** We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.
** We Take Care of Our Team
**** Position offers a starting salary range of $78,000 – $100,000 USD
** Pay offered dependent on knowledge, skills, and experience.

Benefits include annual bonus program; 401k company contribution with company match up to 6% as well as non-elective company contribution of 3 - 7% depending on age; starting at 4 weeks paid vacation; 13+ calendar holidays; 8 weeks paid parental leave; employee assistance program; comprehensive healthcare plans and wellness programs; onsite fitness (at some locations); tuition assistance and volunteer paid time off;

short-term and long-term disability plans.
** What you Drive at DTNA:
*** Support development of vocational product marketing content for dealers and internal stakeholders, including features and benefit messaging and collateral, including but not limited to sell sheets, product/webinar slides, training module content and more
* Support development of product presentations and present, including product walkarounds, to key stakeholders as needed
* Project management support for industry trade show planning and execution, as needed
* Support procurement/creation of product visuals/drawings/animations as needed, engaging with engineering, brand management, IT Digital experience team, marketing agencies as needed
* Drive marketability of new product options via Spec Pro/data book through review and development of clear, compelling data code descriptions
* Develop and execute strategy, in collaboration with Spec Pro team, to ensure appropriate content populates  Product Info  sections for various vocational model options in Spec Pro, including, but not limited to:  + Product technical details  + Images – photos and engineering drawings  + Compatibility information, matrices  + Links to Technical Resource Guide content
* Support execution of digital tool strategy - support management of content throughout various channels, including brand web sites and dealer-facing tools and apps
* Support oversight of proper product messaging and segment positioning in social media channels
* Collaborate with segment strategy and platform strategy teams as needed to understand market customer and competitor insights as well as new product update status
* Support marketing truck strategy development, playing a strategic role in spec development in collaboration with the Product Marketing Strategists, Segment…