CRM Production Manager

What The Role Is

This role is the operational and technical engine behind Babylist’s CRM program. You’ll own how multi-channel journeys come to life, translating strategy into precise, scalable execution across audience logic, campaign production, journey architecture, and the CRM tech stack.

• 5+ years of hands-on experience managing multi-channel CRM production across email, push, SMS, and in-app messaging.
• Deep fluency with ESP and CDP ecosystems, including a clear understanding of their distinct roles and how audiences, data, content, and logic flow between them. (Bonus points if you have experience with Iterable, Braze or Hightouch).
• Strong working knowledge of CRM production platforms; experience with Iterable, Contentful, Cloudinary, Shopify, and Hightouch is strongly preferred.
• Strong understanding of email governance, compliance, and deliverability best practices.
• Strong command of CRM data, including engagement metrics, behavioral signals, audience health indicators, and lifecycle data, with the ability to translate insights into action.
• Product marketing instincts and the ability to connect user behavior and product context to targeting and messaging decisions.
• An operational and technical architect who enjoys building complex journeys, eliminating friction, and ensuring nothing falls through the cracks.
• Detail oriented, solutions oriented, and able to manage time effectively in a fast paced environment.
• A proactive problem solver and trusted cross-functional collaborator who spots issues early, investigates thoughtfully, communicates clearly, and keeps teams aligned through execution.
• Committed to high quality execution, even under pressure, and able to bring others along rather than working in isolation.
• AI forward and curious, with a habit of integrating new tools into daily workflows to move faster and improve outcomes.

• Own CRM campaigns and complex, multi-channel journeys across email, push, SMS, in-app messaging, and emerging channels, translating business goals into seamless, automated customer experiences.
• Serve as the channel subject matter expert, building and launching campaigns with precision while setting the standard for QA, personalization, segmentation, data integrity, compliance, and deployment.
• Own and continuously improve channel production playbooks, ensuring best practices are documented, maintained, and adopted across the team.
• Own production workflows across the CRM stack, including Iterable, Contentful, Cloudinary, Shopify, and Hightouch, and ensure data, content, and logic move reliably across systems.
• Translate ambiguous targeting requests into clear, executable audience and segmentation logic.
• Build, sync, validate, and activate audiences from the CDP into downstream tools.
• Troubleshoot at both the platform and campaign level, from broken data syncs to journey and deployment issues.
• Monitor audience health and incorporate engagement quality into CRM strategy, segmentation, and send cadence decisions.
• Interpret CRM performance signals and turn them into action, including frequency adjustments, targeting refinements, deliverability escalation, and new optimization opportunities.
• Apply user behavior and product context to improve targeting, journey structure, and messaging—not just execute an existing brief.
• Partner with the editorial team on CRM content planning, production, and deployment, ensuring ideas are translated accurately and delivered on time.
• Keep cross-functional partners aligned, surface risks early, and follow through on commitments.
• Use AI to increase speed, improve output quality, and evolve CRM production workflows.

• Own the infrastructure behind a sophisticated CRM program, not just individual campaigns.
• Wor…