Senior Creative Strategist

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

We are seeking a seasoned Senior Creative Strategist to lead the development of high-impact creative assets and channel strategies across paid social, display, programmatic, and related performance assets. This role blends creative excellence with strategic depth - not only ensuring campaigns look exceptional and drive measurable business outcomes, but also shaping how we show up on the platforms where our audiences live.

As a key connector between Integrated Marketing, Growth Marketing, and Creative teams, you will connect upstream business objectives and brand priorities to downstream creative output - ensuring nothing gets lost in translation between the brief and the asset. Equally important, you will partner with the Creative Director and tech platform partners to develop innovative creative programs and first-to-market opportunities that give us a competitive edge.

With a strong creative strategy background, in-house experience, and the ability to manage agencies and internal designers, you'll bring structure, collaboration, and strategic ambition to our performance creative function. Above all, you'll be focused on driving creative performance results.

• Lead creative strategy for paid performance channels including Meta, You Tube, Tik Tok, Pinterest, Display, and Paid Search - with a point of view on how each channel should be used distinctively, not interchangeably
• Connect upstream business objectives and brand priorities to downstream creative output, ensuring nothing gets lost in translation between the brief and the asset
• Develop channel-specific creative strategies that reflect deep platform knowledge, audience behavior, and format innovation
• Ensure creative aligns with brand identity while meeting channel-specific performance best practices
• Present creative strategy recommendations and performance insights to cross-functional partners and leadership

• Build channel-native creative and unlock value-add innovation with platform studios
  - Meta, You Tube, Tik Tok, Pinterest - ensuring EG shows up with intention within those ecosystems
• Proactively identify and develop creative opportunities through platform betas, funded innovation programs, creator ecosystems, and AI capabilities that accelerate EG's creative transformation
• Represent the brand in platform conversations, bringing internal briefs and business objectives to the table and returning with bespoke opportunities that unlock value
• Partner with Growth and Brand teams to pilot first-to-market formats, translate platform learnings into scalable playbooks, and ensure EG is consistently positioned as a preferred creative partner
• Stay ahead of platform roadmaps, algorithm shifts, and creative product launches to influence our strategy before trends become table stakes

• Collaborate with in-house designers, copywriters, and external agencies to bring ideas to life with…