Creative Director Kinder's · Walnut Creek, CA, US Workplace On-site ago

BUILT ON FLAVOR. FUELED BY PEOPLE.

What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.

With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work...
this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives.

Kinder’s is seeking a visionary and hands-on Creative Director to lead the evolution of our brand storytelling and creative expression across every consumer touchpoint. This role is for a brand builder. Someone who has applied experience shaping big brands and knows how to translate strategy into compelling, culturally relevant creative that connects people through food, family, and shared experiences.

Today, we have over 600 products sold nationwide at retailers including Costco, Walmart, Sam’s Club, Whole Foods, Sprouts, Kroger, Safeway and many more. While we have been around for over 75 years, we have experienced explosive growth in the last 5 years and are now a top 5 brand in the U.S. in multiple flavor categories including seasoning blends, BBQ sauce, and wing sauce.

To keep our momentum rolling, we need more passionate flavor advocates and builders to come and join our team and help us reach every kitchen across the U.S. and maybe even the world.

You will play a critical role in defining and executing how Kinder’s shows up in the world. Crafting narratives that move seamlessly across channels and drive impact from awareness to engagement to conversion. This is not a role for a delegator; it’s for a doer, a collaborator, and a leader who thrives in the work alongside their team - while also ensuring the systems, workflows, and content infrastructure that support great creative are operating at a high level.

Brand Storytelling & Creative Vision

• Develop and lead a cohesive, emotionally resonant brand narrative rooted in family, friends, and food.
• Build storytelling platforms that scale across omni-channel ecosystems, from retail and digital to social, packaging, and experiential.
• Translate brand strategy into tiered creative execution across:
  • Awareness (top-of-funnel brand building)
  • Engagement (community and content-driven interaction)
  • Conversion (performance-driven creative that drives action)
• Ensure consistency and excellence in brand voice, tone, and visual identity across all outputs.

Omni-Channel Creative Leadership

• Oversee creative development across all consumer touchpoints, ensuring a seamless and integrated brand experience.
• Guide the creation of campaigns and content that flex across platforms while maintaining a unified narrative.
• Partner cross-functionally with Brand, Marketing, Product, and Commercial teams to align creative with business objectives.

Creative Operations, Workflow & Content Systems

• Own and champion creative workflow management through Wrike, ensuring clear prioritization, visibility, and efficient project execution across teams.
• Establish and optimize operational logic over traditional processes that enable speed, clarity, and scalability in a fast-paced, multi-brand…