Senior Field Engagement Manager

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The Senior Manager of Field Engagement will align field marketing strategies with sales objectives to enhance healthcare professional engagement and key account prioritization. This includes developing effective field communications, coordinating with training for new product launches, and managing marketing campaigns. The role also involves coordinating successful product launches.

Relationships

Reports to the Director Field Engagement. Collaborates with sales and market access and policy/advocacy (MAPA) leadership to optimize field force execution strategies and ensure alignment with overall business goals. Leads and motivates the sales force to achieve targets and exceed performance expectations and monitor and analyse key performance indicators to identify areas for improvement and implement corrective actions as needed. The customer engagement lead has a team of HCP managers reporting to them.

Essential Functions

• Launch:
  • work in tandem with the marketing launch team to develop the US commercial launch strategy, provide leadership oversight in developing and executing the overall pre-launch and launch strategic and tactical brand plans in alignment with global marketing. This includes in-depth market analysis, market research activities, customer/patient-centric innovative programming, HCP and patient marketing tactics and various market-shaping initiatives, including KOL development, advisory boards, clinical communications and medical education programs
• Collaborate with Sales leadership to align marketing strategies with field team objectives, ensuring effective HCP engagement and key account prioritization. Oversee promotional campaign alignment across digital and in-person channels while coordinating optimal field distribution. Gather insights from cross-functional teams on market trends and customer feedback (VOC) to enhance the field team's sales activities
• Field Enablement & Training:
  • Develop and distribute Field communications to provide field guidance on promotional material to leverage with customers (e.g., detail aids, leave-behinds, battle cards). Conduct training sessions for field teams on new product launches, clinical data updates and marketing messaging
• Sample Management:
  • Oversee the distribution and tracking of product samples to healthcare professionals, ensuring compliance with regulations and company policies. Collaborate with supply chain and sales teams to optimize sample inventory levels
• Campaign Execution Support:
  • Ensure seamless rollout of promotional materials (branded and unbranded), marketing- led campaigns (e.g., speaker programs, peer-to-peer initiatives, digital channel…