Social Media Coordinator

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Administration Dallas Office, Dallas, TX, US

Since 1883, Lucchese Bootmaker has been handcrafting Western luxury boots and lifestyle goods rooted in American craftsmanship. Our brand is growing, and social media plays a key role in bringing our story to new audiences and deepening loyalty with our existing customers.

The Social Media Coordinator brings Lucchese's day-to-day social presence to life. This is a hands-on, individual-contributor role focused on creating and posting content, managing our social communities, and supporting our influencer and user-generated content (UGC) strategy. You'll work closely with the Manager of Content Strategy and partner cross-functionally with Brand, Digital, Events, and Product teams.

Content Creation & Posting

• Create, schedule, and publish social content across Facebook, Instagram, Tik Tok, Linked In, Pinterest, and more
• Help build and maintain the social media content calendar
• Shoot and edit photo/video content for social platforms
• Support the Manager of Content Strategy in executing content plans and campaigns

Community Management

• Monitor and respond to comments and messages across our social platforms in a timely, on-brand way
• Pull insights from customer reviews (Yelp, Google Business, Apple Business) and social comments
• Track community sentiment and share qualitative/quantitative insights to inform content strategy

Trend Research & Strategy Support

• Stay on top of social media trends, platform updates, and emerging strategies
• Bring trend insights and recommendations to the Manager of Content Strategy
• Support planning of upcoming content based on research findings

Influencer & UGC Management

• Help build and manage Lucchese's influencer and user-generated content strategy
• Identify, coordinate, and build relationships with influencers and brand advocates
• Manage product seeding — selection, fulfillment coordination, and tracking
• Source and manage influencer outreach through platforms like Shop My and LTK
• Support execution and performance tracking of influencer/UGC campaigns

• 2+ years of experience in social media marketing, communications, or a similar field
• Bachelor's degree in Marketing, Communications, or a related field preferred;
  High School Diploma/GED required
• Experience with influencer sourcing/seeding platforms (Shop My, LTK preferred)
• Proficiency in Adobe Premiere, Adobe Photoshop, Canva, and other content editing tools
• Excellent written and verbal communication skills
• Ability to multitask across multiple platforms and projects in a fast-paced environment
• Creative, detail-oriented, and a natural problem-solver

• Full-time, hourly role based in our Dallas Corporate Office (40-55 hours/week)
• 4 days per week required in-office; 1 day remote
• Monday–Friday, core business hours; occasional evenings/weekends as needed