Digital Content & Social Media Manager

Denver Zoo Conservation Alliance (DZCA) is a leader in animal care, wildlife conservation, and education. We are passionate about our commitment to excellence in support of our mission of Inspiring Communities to Save Wildlife for Future Generations.

DZCA honors our animals, staff, and guests by conducting ourselves at the highest level of integrity through our Core Actions -- Inspire Awe:
Safety, Care, Connect, and by embracing our Core Values of:
Welcoming, Curious, United, Courageous, and Transformative in all that we do.

The Digital Content & Social Media Manager advances Denver Zoo Conservation Alliance’s mission and goals by leading our digital storytelling. The position will shape and deliver engaging social media, video, photography, and editorial content that strengthens our brand, connects with audiences, and brings our mission to life across digital platforms.

Our team is made up of passionate and diverse professionals dedicated to providing excellent care for our animals while creating meaningful experiences for our guests. If you're excited to contribute your skills in a collaborative and innovative environment, Denver Zoo Conservation Alliance is the place for you!

• Lead and evolve DZCA’s organic social media and digital content strategy, developing content plans, channel strategies, editorial priorities, and performance goals that strengthen audience engagement, reach, and brand visibility.
• Oversee the creation and delivery of compelling digital content across social media, video, photography, blogs, newsletters, and other editorial channels while ensuring a consistent and engaging brand voice.
• Lead day-to-day digital content operations and team performance, including supervising the Digital Content Coordinator, overseeing community management, and making editorial and channel prioritization decisions.
• Partner across Marketing, Communications, Creative, and organizational teams to bring campaigns and stories to life, identify emerging trends and opportunities, evaluate performance, and continually strengthen DZCA’s digital presence.
• Set the creative and editorial direction for DZCA’s digital storytelling, ensuring content is distinctive, audience-focused, platform-native, and aligned with the organization’s brand and mission.
• Lead the development of compelling, original content across social media, short-form video, photography, blogs, newsletters, and digital stories, providing hands-on creative and editorial direction as needed.
• Champion innovative storytelling approaches that strengthen DZCA’s digital presence while authentically showcasing the breadth of the organization’s work, impact, and experiences.

• Monitor and evaluate channel, audience and content performance using quantitative and qualitative data to identify meaningful trends in performance and provide recommendations to the Director of Marketing and other stakeholders.
• Translate analytics and audience behavior into actionable recommendations that improve content strategy, creative development and channel performance.
• Regularly test content formats, publishing strategies, creative approaches and emerging platform features to identify opportunities for increased reach, engagement and audience growth.

• Lead, mentor, and develop the Digital Content Assistant Manager, providing clear priorities, ongoing coaching, creative direction, and opportunities for increased ownership and professional growth.
• Manage team workflow, production priorities, and responsibilities to ensure resources are focused on high-impact organizational and digital content priorities.
• Establish effective standards and workflows for social publishing, community management, digital asset…