Lifecycle Marketing

About us

Our vision is to become the marketplace for everything expensive, specialized, and difficult to move. We’re building the infrastructure that powers the procurement and disposition of assets across America’s essential industries, automating everything from discovery and payments to freight, warranty, and financing. Today, Garage operates in cities and towns across all 50 states and has surpassed $100M+ in annualized transaction volume on the platform.

Our mission is to save local governments and essential services businesses time and money. We started with fire departments two years ago and have since expanded into EMS and heavy-duty, launching new verticals while growing revenue >10x last year.

If you move fast, hold a high bar, and want meaningful ownership in building a category-defining company, Garage is the place to do it.

We’re looking for a strong marketing generalist who spikes in the channels we own — email, SMS, and push — to be a key driver of growth and retention. You'll architect distinct journeys for buyers and sellers, finding ways to convert, re-engage, and streamline the buying and selling experience for our customers. This is a versatile role on a lean team, and you'll need to intimately understand the customer journey, marketing mix, and broader business goals.

You’ll build this function from close to zero, with a strong creative team to pull from and a talented product team to support your programs.

• Build and scale our owned channels. Architect and execute programs for both sides of the marketplace across email, SMS, and push. Your goal is to drive customer success and revenue growth through our most direct channels.

• Turn users into customers. Help new users find success on the platform, quickly. Turn prospective buyers and sellers into transacting customers by understanding their needs and creating touch points that move them forward.

• Turn customers into advocates. We have a lot of happy customers and want to amplify their voices. Build referral, affiliate, and advocacy programs that turn successful customers into repeat users and growth drivers.

• Retain and re-engage. Drive repeat transactions and customer engagement post-sale. Map user journeys and identify opportunities and triggers to re-engage.

• Balance supply and demand. Use lifecycle programs to improve liquidity, engagement, and transaction volume across both sides of the marketplace.

• You love the energy of a high-growth environment where every day looks a little different

• You’re able to go deep on lifecycle marketing but can think and work like a generalist

• You have good judgment, high integrity, and a no-task-too-small mindset

• Bachelor’s degree from an accredited university

• 4+ years of experience owning lifecycle marketing in a high-growth company

• Have built and scaled lifecycle programs hands-on

• Are T-shaped: deep in lifecycle and versatile across growth and marketing — comfortable wearing multiple hats to drive results.

• Fluent with Customer.io or similar platforms and comfortable in the data behind it

• Can co-design systems with engineering and spec out the right events/triggers to feed the system

• Comfortable testing and iterating quickly with analytical rigor

• Thrive with high autonomy in an early, ambiguous environment

• Experience scaling marketplace businesses

• Take Big Swings. We are here to transform an overlooked industry—not make small improvements around the edges. We set ambitious goals, take calculated risks, and push through setbacks. We never trade lasting impact for short-term comfort.

• Customers Come First. Our customers operate in an industry burdened by slow, expensive, and outdated processes. We attack the problems that cost them the most…