Product Marketing Manager

Summary

The Product Marketing Manager leads go-to-market strategy and market positioning for Conversation Cloud portfolio solutions across regulated industries. You'll own product positioning, competitive differentiation, and market penetration while serving as the voice of the market to internal and external stakeholders.

In this role, you'll develop deep expertise in how regulated industries are modernizing customer engagement in the AI era. You'll craft compelling narratives for technical and business buyers, drive sales enablement that generates revenue, and establish our portfolio as the category leader in finance, insurance, healthcare, and government.

Smart Communications provides the platform that leading organizations trust to deliver personalized, consistent, and compliant conversations across all touchpoints and channels. The Conversation Cloud™ consists of SmartCOMM ™ ,for enterprise-scale customer communications, SmartIQ ™ for digital forms transformation, and SmartDX ™ , for trade documentation. Over 650 enterprise organizations across the globe rely on Smart Communications to simplify and automate complex processes and deliver highly secure, frictionless experiences across the customer lifecycle.

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This is an excellent opportunity for a proven product marketer to own a significant product line, work across marketing and sales, and drive measurable business impact—pipeline generation, closed deals, successful launches, adoption, and cross-sell traction.

• Develop and maintain comprehensive positioning and messaging frameworks for one or more of the Smart Communications offerings
• Own Ideal Customer Profiles (ICPs) for finance, insurance, healthcare, and government sectors, ensuring alignment with market needs and regulatory requirements
• Craft compelling value propositions that address specific pain points and compliance challenges within each vertical
• Translate technical capabilities into business benefits that resonate with C-suite, IT, compliance, and operational stakeholders
• Support white label efforts for partners and resellers as this revenue channel grows

• Conduct ongoing competitive analysis to understand market dynamics, competitor positioning, and emerging threats
• Maintain competitive battle cards and positioning documents that enable sales teams to win against key competitors
• Monitor industry trends, regulatory changes, and technology shifts that impact the archiving and compliance landscape
• Provide strategic recommendations to product management based on market insights and competitive gaps

• Develop and execute go-to-market plans for new features including AI-based capabilities, releases, and market expansions, driving awareness, adoption and revenue
• Create launch plans that coordinate across product, sales, marketing, and partner teams
• Define target segments and account criteria to optimize sales focus and resource allocation
• Establish success metrics and KPIs to measure the effectiveness of marketing programs and initiatives

• Collaborate with sales and presales teams to develop compelling pitch decks, demo scripts, and sales plays
• Create comprehensive sales enablement materials including one-pagers, solution briefs, ROI calculators, and objection handlers
• Conduct regular training sessions to ensure sales teams are equipped with current messaging, competitive intelligence, and industry insights
• Work with the partner team to develop co-marketing materials and enablement resources for channel partners
• Participate in key sales opportunities to provide…