Director of Digital Content & Social Media

Location: Northern

Grow with us...Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can't do it alone. That's why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.

As our Director of Digital Content & Social Media, you will lead the development, execution, and optimization of content across our digital ecosystem, including social media, website, app, and email marketing. This role blends creative storytelling with operational excellence, ensuring our brands show up consistently and effectively across every guest touchpoint.

You will oversee content from ideation through publication, not only creating engaging social-first content but also managing ongoing website and app updates, supporting property-level content audits, and shaping our editorial voice across blogs and email communications. This is a highly cross-functional role requiring both a creative eye and a strong understanding of CMS platforms, digital merchandising, and content strategy.

If you are equal parts storyteller, strategist, and digital operator, someone who cares as much about how content performs as how it looks, this role is for you.
** What You'll Do:
*** Develop and lead the overarching digital content strategy across social media, websites, email marketing, mobile platforms, and emerging digital channels, ensuring alignment with brand objectives and business priorities.
* Establish and maintain editorial, creative, and content governance standards that ensure consistency across all brands, properties, and digital touchpoints.
* Lead, mentor, and develop a high-performing team responsible for social media, email marketing, and digital content, fostering creativity, collaboration, and professional growth.
* Oversee agency partners and external vendors, providing strategic direction, creative feedback, and performance management to ensure exceptional execution.
* Serve as the primary strategic advisor to property marketing teams, providing guidance, best practices, content direction, and approvals to elevate social media and digital marketing performance across the portfolio.
* Oversee the planning and approval of integrated content calendars, ensuring alignment with brand campaigns, seasonal priorities, partnerships, hotel openings, and key business initiatives.
* Review and approve digital content across social media, email marketing, websites, and mobile platforms, ensuring creative excellence, brand consistency, and editorial accuracy.
* Partner with Brand Marketing, PR, Influencer Marketing, Food & Beverage Marketing, Digital Performance, and property teams to develop integrated campaigns that support brand and commercial objectives.
* Oversee website, CMS, and mobile app content strategy, ensuring content remains current, optimized, and reflective of evolving business priorities.
* Guide the development of email marketing strategies and editorial programming that strengthen guest engagement, drive conversion, and reinforce brand storytelling.
* Oversee the portfolio's editorial content strategy, including blogs and long-form storytelling, ensuring content supports SEO, brand positioning, and guest inspiration.
* Establish best practices for social media photography, videography, short-form video, and emerging content formats, ensuring our brands remain culturally relevant while maintaining a premium creative standard.
* Analyze performance across digital channels, translating data and consumer insights into actionable recommendations that improve engagement, audience growth, and business performance.
* Monitor evolving digital trends, platform updates, consumer behavior, and emerging technologies, identifying opportunities to innovate and keep our brands at the forefront of digital marketing.
* Develop scalable processes, workflows, and governance that improve collaboration, streamline content production, and ensure operational excellence across the organization.
** About You...
*** Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.
* 10+ years of experience leading digital content, social media, and integrated marketing strategies for a luxury, lifestyle, hospitality, or consumer brand.
* Proven experience developing and leading enterprise-level social media and digital content strategies that drive brand awareness, engagement, and business…