Manager II, Digital Communications

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Regular Full-Time Washington, DC, US

3 days ago Requisition

Salary Range: $81,970.00 To $ Annually

EdTrust seeks aManager II, Digital Communications to join our National Communications team. The Manager II will join a staff committed to fulfilling the mission of closing opportunity gaps that disproportionately affect students of color and students from low-income backgrounds.

TheManagerII, Digital Communications serves as a content expert in digital communications strategy for EdTrust, driving a digital-first approach that transforms policy expertise into compelling, audience-centered communications that expand EdTrust's influence and advocacy impact. This position combines creativity, strategic thinking, analytics, and deep platform expertise to grow EdTrust's digital presence while positioning the organization as a trusted national voice on education equity. The successful candidate is both a strategist and practitioner someone who understands emerging digital trends, continually studies platform algorithms and audience behavior, embraces experimentation, and knows how to translate complex policy issues into engaging, accessible content that inspires action.

The Digital Communications Manager II will play an important role in advancing EdTrust's mission by building public will for education equity through innovative, data-informed digital communications.

EdTrust is committed to advancing policies and practices to dismantle the racial and economic barriers embedded in the U.S. education system. Through our research and advocacy, EdTrust improves equity in education from preschool through college, engages diverse communities dedicated to equity and justice, and increases political and public will to build an education system where all students will thrive.

This role, available immediately, is based in our Washington, DC office and is eligible forteleworkup to 3 days a week per our current policy.

TheManagerII, Digital Communications reports to the Director of Communications and manages a Digital Communications Associate.

Primaryresponsibilitiesinclude, but are not limited to, the following:

• Lead adigital-first, platform-specific communications strategy that integrates social media, website, email, advocacy, and earned and owned media into cohesive campaigns that maximize engagement and align with
  
  EdTrust'sorganizational priorities, advocacy, and brand
• Continually evaluate platform algorithms, audience behaviors, and emerging features to optimize content performance against clear metrics, drawing insights that contribute to shaping engagement and storytelling approaches
• Build and manage an editorial calendar that balances planned campaigns with real-time opportunities, elevating
  
  EdTrustexperts throughtimelydigital content and amplification
• Contribute topaid social media and digital advertising strategies to increase reach, influence, and advocacy engagement
• Anticipate emerging digital trends and platform changes, adapting strategies to maximize visibility, engagement, and organizational impact
• Identify opportunities to position
  
  EdTrustas a leading voice during key education policy moments through proactive and rapid-response digital communications
• Manageadirect report, interns, and contractors,including delegating tasks, providing coaching and development, and assessing performance while fostering a collaborative, high-performing team culture

• Design and execute integrated digital advocacy campaigns that move audiences from awareness to engagement and action
• Translate complex policy research into compelling digital storytelling through short-form video, graphics, animations, carousels, interactive content, and emerging digital formats
• Contribute tocross-functional planning to ensure digital communications are integrated into major organizational initiatives from the outset
• Partner with policy, government affairs, communications, development, and state teams to amplify priority campaigns
• Support digital advocacy efforts that mobilize supporters around legislative and policy priorities

• Develop strategies that grow EdTrust's digital audiences and deepen engagement across key stakeholder groups through experimentation, A/B…