Vice President, Product Marketing – Clinical Solutions

** Vice President, Product Marketing – Clinical Solutions
*** Are you energized by the challenge of unifying enterprise B2B demand generation and direct-to-user B2C growth into one integrated strategy that drives measurable impact?
** Do you want the opportunity to build and scale a global demand and growth organization, shaping the team, systems, and strategy that connect healthcare professionals, students, institutions, and health systems worldwide?
*** About our Team:
** At Elsevier Clinical Solutions, we are redefining how clinicians learn, decide, and deliver care. Our portfolio spans Clinical Decision Support, Competency Management, and Patient Engagement—impacting millions of healthcare decisions globally.
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* About the role:

** This VP will own product marketing strategy for the Clinical Solutions segment from product positioning through to sales enablement and customer evidence. You bring the rigor of a best-in-class product marketer — positioning grounded in customer evidence, impact measured against business outcomes, and the cross-functional operating skills to execute.

This is not a communications or content role. It is a strategic marketing leadership position for someone who understands how clinical tools are bought, adopted, and renewed inside health systems — and who knows how to build a marketing motion around that buying journey.  The role reports into the Chief Marketing Officer, Elsevier Health.  The role sits on the Marketing Leadership team & on the Clinical Solutions Leadership team.
** Responsibilities:
*** Own positioning, messaging, and product marketing strategy for the full Clinical Solutions portfolio — both existing products and new launches. Products span Clinical Decision Support, Nurse Readiness, Patient Engagement and Specialty Solutions.
* Build deep market intelligence on the clinical solutions landscape, emerging care delivery models, and competitive positioning across key product categories.
* Define distinct value propositions for institutional buyers (health systems, hospitals, IDNs) and clinical end users — including nurses, physicians, and care teams.
* Lead a team of product marketers aligned to key product lines; establish launch processes and field enablement standards.
* Partner with Clinical Solutions BU leadership on roadmap input, launch readiness, and commercial strategy — bringing the buyer's and clinician's voice into product decisions.
* Define and report on the portfolio's marketing-influenced metrics: adoption, renewal, expansion, and clinical engagement.
* Develop a narrative for Elsevier Clinical Solutions that is compelling to health system executives, clinical educators, and frontline care teams simultaneously.
* Partner across the marketing organization to build and launch data-driven, customer-insight led marketing programs.
** Requirements:
*** 12+ years of product marketing experience, including at least 3 in a senior leadership role with direct reports.
* Deep familiarity with enterprise B2B buying cycles in healthcare, health IT, or life sciences — you understand what it takes to sell into health systems, IDNs, or academic medical centers.
* Proven track record of building positioning that wins: you have launched products, displaced incumbents, and built compelling narratives that sales teams use.
* Exceptional written storytelling; able to craft a narrative that resonates with Chief Medical Officers and a clinician, simultaneously.
* Experience building sales and customer success enablement toolkits: pitch decks, case studies, and competitive battle cards.
* Strong cross-functional operating instincts — you know how to work with Product, Sales, and Customer Success without losing the thread of what the market needs.
* Fluency with clinical…