Demand Generation Specialist

Open Position

Job Title: Demand Generation Specialist

Team: Go-To-Market

Reports to: Director of Marketing

Location: Remote, but applicants must live in the United States.

Type: Full-time

Salary: Annual salary based on experience

Have you ever called your bank with a question, only to get passed to three different people with four different answers? Every one of those employees was doing their best with whatever they had… but it wasn’t enough. Screen Steps exists to end that experience.

We are an AI-Powered Procedure Platform with one goal: empower every employee to perform every procedure correctly. We make it easy for teams to capture, deliver, and maintain SOPs so anyone can handle any task with confidence and consistency, no matter how complex it gets.

Purpose-built for financial institutions, organizations big and small leverage Screen Steps to transform the way employees work, train, and interact with customers and members. These are high-stakes environments where one missed step becomes a compliance finding, a costly mistake, or a member who leaves, so our customers hold a high bar and we hold ourselves to the same one.

We are growing fast, and the marketing team is growing with it.

Our business is scaling fast.

Our digital channels have proven they can produce, and there is more opportunity ahead of us. Hitting our growth forecast takes a specialist who owns demand generation outright. This person will be the catalyst for our next wave of customer acquisition.

You will inherit a working stack, a real audience, and a wide runway to decide where our website, email program, social channels, and overall Demand Gen Strategy go next. Expect to set the direction and then build it yourself. We are not handing you a set-in-stone playbook because you are the person we want writing it.

Website and conversion optimization

• Own the marketing site as a growth channel: page performance, funnel paths, and the experiments that improve conversion and inbound marketing performance
• Run a continuous CRO program. Form a hypothesis, build the test, read the result, ship the winner
• Improve how prospects move from first visit to demo request or trial
• Partner with design, subject matter experts, and the Director of Marketing on new pages, landing pages, and campaign tactics, programs, and messaging and content

Email marketing

• Build and manage our nurture programs, lifecycle sequences, and one-off sends in Hub Spot
• Segment our database around buyer role, industry, and funnel stage rather than by how a list came in
• Own deliverability, list health, and the metrics that tell us whether a program earns its place
• Write and edit the email copy yourself. We do not have a content team waiting to take this off your plate

Owned social channels

• Grow our owned social presence across the right channels (maybe Linked In, You Tube, Facebook, Tik Tok, Reddit, and Instagram), treating each as a demand source rather than a follower count
• Build a publishing cadence you can sustain, and adapt it based on what performs
• Tell us which of these channels deserve real investment and which do not. We would rather win two than maintain four

Measurement and revenue impact

• Report on channel performance in a way the go-to-market team can act on
• Bring the story behind the numbers to pipeline reviews and planning conversations
• Connect your work to pipeline and closed revenue, not to traffic and open rates alone
• Work with Sales and Customer Success to connect what you see in the funnel to what they hear from customers

The things we haven't thought of

• Study our funnel, our buyers, and our competitors, then tell us what we should be doing that we are not. Webinars, partner marketing,…