Franchise Marketing Strategy Specialist

Description A New Role. A New Opportunity. Your Next Step

Service Master® Brands is growing! We’re adding a brand-new position to our team, and this is your chance to be part of something exciting. We always Act with
Agility
, which means we’re always learning, evolving, and finding better ways to succeed together. If you’re ready to help us innovate, adapt, and deliver results that matter, we’re ready for YOU!

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
• Competitive 401(k) match to help you invest in your future
• Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate
• We’re committed to your development with career advancement and professional growth

TWO MEN AND A TRUCK® is seeking a Franchise Marketing Strategy Specialist to support franchise owners and operators by providing guidance on local marketing strategy, marketing performance, and digital marketing initiatives.

This role works closely with the Franchise Marketing Strategy Manager, Paid Digital Shared Services team, Marketing Technology team, and Franchise Business Consultants to help franchisees improve local marketing effectiveness and increase lead generation.

The Franchise Marketing Strategy Specialist helps translate system marketing strategy into actionable local marketing plans and provides ongoing consultation to ensure franchise marketing efforts align with brand standards and growth goals.

• Assist franchisees in developing and implementing local marketing plans aligned with system strategy.
• Review marketing performance metrics and help identify opportunities for improvement.
• Assist franchisees in understanding marketing performance and return on marketing investment.
• Identify trends and share insights with franchisees and internal teams.
• Work with Paid Digital Shared Services to align marketing strategy with campaign execution.
• Partner with Marketing Technology to support franchise website updates and local SEO improvements.
• Provide guidance to franchisees on social media activity, online reputation management, and local digital visibility.
• Support development of marketing resources, playbooks, and training materials.
• Assist in delivering franchise marketing education through webinars, workshops, and conferences.
• Coordinate with Marketing & Brand Strategy on campaign messaging and brand initiatives.

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 3-5+ years of marketing experience.
• Experience in digital marketing, local marketing, or franchise marketing preferred.
• Knowledge of digital marketing channels including PPC, paid social, and SEO.
• Ability to analyze marketing performance data and provide recommendations.
  
  Ability to manage multiple franchise relationships and projects simultaneously.
• Strong attention to detail and organizational skills.

Work Location:

This role is 100% remote and can be based anywhere in the U.S., excluding Los Angeles County.

Compensation:
Pay ranges at SMB are designed to reflect skills, experience, and business needs. The range shown excludes location-based adjustments, and most new hires start below the top of the range. For this role, the estimated range starts at $60,000

Service Master® Brands is a leading provider of residential and commercial services in restoration, cleaning, moving, and bioremediation. Founded in 1929, we operate 4,600+ locations through 3,200 franchisees, serving over 1 million homes and businesses annually. Today, we do business under trusted brands across 50 states and nine countries, generating more than $3.5B in system-wide sales:
Servic…