Senior Associate, PR

Smart Asset is an online destination for consumer-focused financial information, educational content, personalized calculators, and tools. Our mission is to help people make smart financial decisions, reaching an estimated 23 million people each month through our educational content, publishing partners, calculators, and tools.*

To extend that mission, we also operate the Smart Asset Advisor Marketing Platform (AMP), which helps connect consumers with participating fiduciary financial advisors. Smart Asset has been recognized as a 2025 Think Advisor Luminaries winner in the Firm Award - Product or Service Innovation category and was ranked #2574 on the Inc. 5000 list in 2023. Smart Asset has also been featured on Y Combinator's list of Top Companies.
** In 2021, Smart Asset completed a $110 million Series D funding round that valued the company at over $1 billion.

* Based on average monthly reach data for 2025 across Smart Asset-owned properties and publishing partners.

** Other than application, licensing, or similar administrative fees, Smart Asset did not provide compensation in connection with the referenced awards or recognitions.

This is a hands-on role that will help shape Smart Asset’s brand presence and online reputation among both consumers and the RIA industry.

Your primary responsibility will be to research and produce personal finance data studies and conduct media outreach to win coverage of your work. You must be comfortable sourcing and analyzing data sets and developing novel insights from them. A traditional PR or communications background is not required. What is required is the ability to find a defensible story in a dataset, write it cleanly, and get a reporter to care.

You will also oversee reputation management across key digital platforms and forums, working closely with Compliance. Lastly, you will help execute our organic social strategy across Linked In and other social media.

• Brand Journalism
  • Write several original data studies per month, from hypothesis and data sourcing through final draft
  • Pitch data studies to trade, financial, and consumer press; track and log placements
  • Edit data studies produced by other team members for accuracy, clarity, and pitch-readiness
  • Interpret and represent data accurately - including in follow-up conversations with reporters
• Track comments and feedback regarding the Smart Asset brand across the web. Work with Compliance to draft replies to both consumers and financial advisor customers.
• Facilitate online dialog among financial advisor customers in high visibility forums such as Reddit regarding Smart Asset products and services
• Social Media
  • Own content creation, publishing, and performance tracking for Smart Asset's X and Linked In presence
  • Adapt data studies and company news into channel-native formats for a wealth management audience
  • Report on engagement and reach; identify what is working and reallocate effort accordingly
• Corporate Communications
  • Environmental scanning: monitor competitor announcements, trade press narratives, regulatory developments, and industry conversation; surface findings to the PR and marketing teams on a regular cadence

• 2-4 years of experience in a public-facing writing role — PR, communications, journalism, content marketing, or wealth management marketing
• Demonstrated ability to write publishable copy on a deadline; a portfolio of published or placed work
• Comfort interpreting and relaying data accurately (think: percentage versus point; median versus mean) and the discipline to check a number before it goes to a reporter
• Working fluency with spreadsheets; ability to take a raw dataset and find the story in it without hand-holding
• Familiarity with personal…