Senior Strategy Lead, Client Engagement

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long‑term agency relationships. Others tap into specialized solutions—like Donut Studios, our in‑house creative studio for platform‑native and short‑form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

As a Senior Strategy Lead, you’ll serve as the strategic and analytical brain of the pod, owning the strategic direction behind influencer marketing recommendations and partnering with Account Leads to turn data, insights, and market trends into compelling client strategies. You’ll shape campaign positioning and pricing, identify opportunities to optimize performance and drive growth, and ensure our recommendations are grounded in insight, differentiated, and built to deliver meaningful results.

Shape Campaign Strategy
Own campaign positioning and pricing strategy across accounts, developing recommendations that are strategically sound, competitive, margin‑conscious, and aligned with client goals.

Lead RFP Strategy
Partner with Account Leads to lead RFP strategy, pricing, and positioning, translating client needs into clear, differentiated recommendations that strengthen our approach and set our work apart.

Turn Data Into Action
Partner closely with Analytics to translate campaign performance into actionable insights, proactively identifying opportunities for mid‑campaign optimization, upsells, and stronger future programs.

Build Compelling Performance Stories
Lead the strategic narrative within campaign recaps, connecting performance and findings to meaningful insights, clear recommendations, and opportunities for what comes next.

Elevate How We Work
Develop and evolve strategic frameworks, pricing models, and best practices for the pod while staying current on influencer marketing trends, platform changes, and the competitive landscape.

Develop the Strategy Team
Provide strategic oversight, feedback, and coaching to Strategists, delegating opportunities for increased ownership while raising the quality and consistency of strategic thinking across the pod.

• 6–9 years of experience in strategy, planning, or analytics within a digital, social, or agency marketing environment.
• Deep expertise in influencer marketing, including campaign structures, creator economics, platform nuances, and performance metrics.
• Strong analytical skills with a demonstrated ability to translate complex data and campaign performance into clear, actionable strategic recommendations.
• Experience developing pricing strategies and media plans within an agency environment.
• Demonstrated experience leading RFP strategy, campaign positioning, and strategic recommendations for clients.
• Strong executive communication and presentation skills, with the ability to confidently lead strategic conversations with clients and senior internal stakeholders.
• A collaborative mindset and demonstrated ability to partner effectively across Account, Analytics, Media, and Creator Operations teams.
• Experience coaching and developing Strategists or other junior team members through feedback, oversight, and delegation.

• Remote or hybrid work environment with flexible…