Director, Partner & Consumer Marketing; Hybrid) Chicago, IL

Director, Partner & Consumer Marketing (Hybrid)

Chicago, IL

About Rewards Network

For 41 years, Rewards Network has been helping restaurants grow revenue, increase traffic, and boost customer engagement through innovative financial, marketing services, and premier dining rewards programs. By offering unique card-linked offers, we introduce diners to fantastic restaurant experiences, leveraging advanced technology and data analytics to deliver value to restaurants, diners, and our strategic partners' loyalty programs.

Our Culture

At Rewards Network, you'll be part of a driven and diverse team that excels in collaboration, issue resolution, and taking ownership of both personal growth and the company's success. We take pride in partnering with the world's most powerful loyalty programs to drive full-price paying customers to local restaurants through marketing services and flexible funding options. Our engaging and rewarding environment is designed to help you gain your full potential.

Job Overview

The Director of Partner and Consumer Marketing is the powerhouse behind our strategy and marketing for our consumer offers and industry leading consumer loyalty partner network. This role is at the center of corporate strategy, designing how our core product offering is delivered to our consumers – diners at our network of restaurants – as well as working hand in hand with our Partnerships Team to expand and improve our consumer/member network.

You will be personally involved in the marketing strategies for our top restaurant customers and partners – the leaders in Travel, Hospitality, Loyalty Apps and Banking.

This is a key leadership role within our Marketing organization, reporting directly to the Chief Marketing & Strategy Officer and working alongside the Senior Director of Restaurant Marketing and the Director of Creative. You will be part of a fast paced, high caliber team of strategic, analytical thinkers and experienced executors.

This is a hybrid position and requires in-office presence Tuesday through Thursday each week in Chicago.

Strategic Offer Design & Value Proposition

• Structure promotional bundles: Design the architecture of consumer incentives, determining the optimal ratio of base purchasing power to "bonus credits" (e.g., establishing thresholds like Spend $100 get $20, Spend $500 get $125) to maximize consumer spend.
• Determine reward mechanics: Establish rules for how rewards and offers stack against each other.
• Co-author co-branded promotions: Partner with the restaurant marketing team and directly with our loyalty partners to design exclusive, high-value introductory offers for premium consumer segments.

Financial Guardrails, Margin & Risk Management

• Manage promotion profitability: Partner with finance to monitor the financial performance and budget of all offers.
• Set and govern budgets: Establish strict guardrails for Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratios to prevent margin erosion.
• Forecast demand elasticity: Model how changes to consumer bonus percentages impact weekly credit sales volume and predict downstream impacts on budgets and revenue.

Optimize Deployed Offers

• Build predictive cohort segmentation: Segment the consumer universe based on past purchase frequency, average spend, restaurant preferences, and other personalized data elements to trigger hyper-targeted offers.
• Execute systematic A/B testing: Continuously test variables including discount types (dollar-off vs. percentage-off vs. value-add), visual presentation of offers, and offer copy.
• Maximize member engagement:Manage the member lifecycle to drive engagement, program automated behavioral triggers that detect weakening engagement and inject…