Senior Marketing Manager, Media

Salary : $168,400 - $210,500 annually + bonus opportunity Job Family :
Marketing Generalist Location :
United States - New York Office

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood with an additional office located in New York City. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

The Sr. Marketing Manager, Media will be the subject matter expert on traditional and digital media best practices to support the US market. This role will be responsible for the delivery of media strategies that impact our consumers through the purchase journey to increase the quality of traffic to Dyson owned websites and impact business growth across all categories. This includes running a team of four to execute all media across all channels and categories.

Additional responsibilities include:

Leadership of media planning, evaluation and auditing:

• Working in partnership with Category heads to deliver best communications, creative and placement in brand, category, industry and needs-based journeys.
• Key manager of the media agency to reach the right audience through a variety of digital and traditional media channels, employ new ways of advertising in the purchase journey.
• Overall control of the media plans ensuring that key dates are met, supporting Category managers to deliver campaigns on time and driving full value of our media investment.
• Management of media agency to produce meaningful post campaign analysis and improve the value of our advertising through relentless testing, targeting and refining plans.
• Review of media agency performance and setting KPIs to ensure we continually achieve and exceed targets while maintaining a positive return on our investment.
• Brief owner to the media agency who will manage and execute the creation of highly impactful marketing assets and innovative campaigns to drive growth in each category, while managing cross-functional relationships internally and externally.
• Build relationship with Global team to collaborate on reporting and new initiatives and assist in the implementation of those programs to apply learnings that will influence decisions and assist overall marketing goals.
• Ability to influence and drive change across the organization and lead media planning and performance presentations.
• Act as a consultative resource and subject matter expert to the Category teams for all content creation that supports marketing activities. Provide direction, conceptual and creative input into the media strategy, working closely with creative teams.
• Build effective working relationships with stakeholders to ensure alignment on media plans, and with the Category, ecommerce, Retail, PR, Customer Service and Owner Engagement teams to drive integrated marketing strategies to ensure all new product launches are represented correctly.
• Work with the Category Heads to fully understand category objectives and design advertising campaigns and ad copy to deliver performance accordingly to maximize our sales potential.
• Identify opportunities and develop and drive initiatives and campaigns that will increase sales.
• Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of…