Fractional Chief Marketing Officer — Turn Marketing Strategy Into Measurable

Fractional Chief Marketing Officer — Turn Marketing Strategy Into Measurable Growth

Company: How To MANAGE a Small Law Firm (HTM)
Location: 100% Remote
Employment Type: Full-Time | W-2 Executive
Compensation: $110,000 Base + Performance Compensation | $182,000+ On-Target Earnings

What if you could work directly with business owners, help shape their marketing strategy, drive measurable growth —
without having to spend your time finding your next client?

That's what makes this opportunity different.

How To MANAGE a Small Law Firm (HTM) is a national leader in Fractional C-Suite services for solo and small law firms. We're looking for an experienced Chief Marketing Officer / Fractional CMO who can serve as a strategic marketing partner to a portfolio of law firm owners.

You'll help owners understand their marketing numbers, develop strategies that drive growth, build systems and accountability, and turn marketing from an expense into a measurable business investment.

And you won't have to sell the engagements yourself. HTM provides the client portfolio. You focus on doing what you do best — leading marketing and producing results.

As a Fractional CMO, you'll serve as the marketing executive and strategic advisor to multiple law firm owners.

You’ll:

• Develop marketing strategies tied directly to business and revenue goals
• Help owners identify the right marketing opportunities and priorities
• Build marketing systems, processes, and accountability
• Develop and refine brand strategy and positioning
• Oversee digital and traditional marketing initiatives
• Analyze marketing performance, KPIs, lead generation, conversion, and ROI
• Identify what's working, what's not, and where marketing dollars should be invested
• Coach and advise business owners who may not have a traditional marketing background
• Mentor internal marketing team members and outside marketing partners
• Turn strategy into execution and measurable results
• Help clients build marketing programs that are sustainable and scalable

We're looking for an experienced Chief Marketing Officer, Fractional CMO, or senior marketing executive who understands that great marketing isn't just about generating activity — it's about generating business results.

You don't have to have followed one specific career path.

You may have built your experience as a CMO, Fractional CMO, agency leader, consultant, VP of Marketing, or another senior marketing leadership role.

What matters most is your ability to think like a CMO, operate like a business leader, and coach business owners toward measurable results.

You’ll be a strong fit if you have:

• 10+ years of senior-level marketing leadership experience
• Significant experience operating at the CMO level
• Experience as a Chief Marketing Officer, Fractional CMO, or equivalent senior marketing leader
• Experience advising, leading, or managing marketing for multiple businesses or clients
• Strong understanding of marketing strategy, lead generation, conversion, branding, analytics, and ROI
• A data-driven approach to making marketing decisions
• Experience working directly with business owners, CEOs, or senior executives
• The ability to coach, challenge, and hold business owners accountable
• Strong business acumen and an understanding of how marketing connects to revenue
• The ability to move between big-picture strategy and practical execution
• Bachelor's degree or equivalent leadership experience

Legal, agency, consulting, professional services, or small/mid-sized business experience is a plus — but not required. We'll teach you the legal side of the business.

The strongest candidates will have experience:

• Serving as a CMO or Fractional CMO
• Managing multiple…