Executive Director, U.S. HCP Marketing

## Executive Director, U.S. HCP Marketing Apply:
PA
- Conshohocken
- Office:
MA
- Waltham
- Office:
Full time:
Posted 3 Days Ago:
JR _000892

Madrigal is a biopharmaceutical company focused on delivering novel therapeutics for metabolic dysfunction-associated steatohepatitis (MASH), a serious liver disease that can progress to cirrhosis, liver failure, need for liver transplantation and premature mortality. Every member of our Madrigal team is connected by our shared purpose: leading the fight against MASH. Madrigal’s medication, Rezdiffra (resmetirom), is a once-daily, oral, liver-directed THR-β agonist designed to target key underlying causes of MASH.

Rezdiffra is the first and only medication approved by both the FDA and European Commission for the treatment of MASH with moderate to advanced fibrosis (F2 to F3). An ongoing Phase 3 outcomes trial is evaluating Rezdiffra for the treatment of compensated MASH cirrhosis (F4c). Our success is driven by our people. We are building a dynamic, inclusive, and high-performing culture that values scientific excellence, operational rigor, and collaboration.

To support our continued growth, we are strengthening our workforce strategy to ensure we have the right talent, at the right time, in the right way.

We are seeking an Executive Director, U.S. HCP Marketing for Rezdiffra, to shape and actualize the HCP marketing strategy for Rezdiffra and the broader MASH therapeutic category. This role is a high-visibility role for a leader who can operate can shape brand and content strategy while being comfortable with a roll your sleeves up approach in tactical development and execution.  This individual will need to embrace a business-owner mentality needed to be successful at a rapidly growing company fueled by the growth of a blockbuster brand.

This individual will lead all HCP-facing marketing efforts, including personal and non-personal promotion, peer to peer education through speakers bureau and advisory boards, congress presence execution, and content creation and evolution for field teams.  We are seeking a highly collaborative leader who will partner closely with Sales, Commercial Strategy and Operations, Market Access, Medical Affairs, Regulatory, and Legal to ensure compliant, insight-driven, and commercially effective execution.

This role is ideal for a marketing leader who thrives in a fast-paced environment in an organization that is continuously evolving to leverage governance to formalize decision-making and ways of working.  The ideal candidate is a strong communicator/presenter and is comfortable transitioning from being a strategist to a  doer,  who ultimately relishes an opportunity to make a meaningful impact on a successful and highly visible launch brand.
** Key Responsibilities
** Strategic Leadership
* Own the HCP marketing strategy and contribute to the development of the annual global brand plan for Rezdiffra, aligning tactics to lifecycle stage, competitive dynamics, and portfolio priorities.
* Translate market research, prescriber analytics, and customer feedback into a clear, differentiated brand positioning and messaging framework for HCP audiences.
* Anticipate and plan for competitive threats (new entrants, label expansions) and adjust HCP strategy accordingly.

Campaign & Content Development
* Lead development of core and derivative promotional tools and continue to evolve promotional claims beyond label by leveraging FDA’s CFL guidance.
* Oversee non-personal promotion (NPP) strategy across peer-to-peer channels, paid media, and programmatic/digital channels targeting HCPs.
* Ensure all materials are scientifically accurate, on-label, and approved through Promotional Review Committee (PRC) composed of Medical, Legal, and Regulatory.

KOL…