Senior Manager, Marketing Operations

SGA Dental Partners is seeking a
** Senior Manager, Marketing Operations
** to own and build the technical revenue engine that powers marketing across a network of more than 260 dental practices, each operating under its own brand identity. This role is responsible for the CRM infrastructure, email and SMS lifecycle marketing programs, attribution and reporting systems, and the broader marketing technology ecosystem that enables scalable, measurable growth.

The Senior Manager, Marketing Operations will serve as the architect and operator of SGA's marketing operations function, creating a connected system that drives patient acquisition, retention, and lifetime value.

Starting within the Advanced Care business line, this leader will establish standards, prove the operating model, and scale best practices across the broader portfolio. This hands-on position is ideal for a builder who enjoys designing systems, solving complex operational challenges, and leveraging AI-powered tools to increase efficiency and performance.

We are seeking a strategic and technical owner who can connect these systems into a unified marketing engine that leadership trusts for budget allocation, forecasting, and growth decisions.

This role is responsible for transforming a collection of tools into a scalable framework for CRM management, lifecycle marketing, attribution, reporting, and marketing automation across hundreds of locations
*
* Key Responsibilities:

** CRM Strategy, Health & Governance Serve as the portfolio owner of CRM strategy, architecture, and data quality.

Responsibilities include:

* Establishing standardized CRM structures, pipeline stages, fields, tags, and naming conventions.
* Developing reusable templates and governance processes for practice-level CRM deployments.
* Driving CRM adoption through workflow design, lead routing, ownership configuration, and response management.
* Monitoring data quality, duplicate records, attribution accuracy, and reporting integrity.
* Maintaining change control, platform documentation, permissions, and user access standards.

Lifecycle Marketing:
Email & SMSDevelop and manage lifecycle communication strategies that increase patient retention and lifetime value.

Responsibilities include:

* Building and optimizing nurture, recall, reactivation, treatment follow-up, and retention programs.
* Designing automated email and SMS journeys with defined enrollment, branching, suppression, and staff handoff logic.
* Creating and testing campaign workflows to improve conversion and engagement rates.
* Managing content approvals and ensuring alignment with brand, compliance, and operational requirements.
* Using performance insights to continuously refine messaging, timing, and audience segmentation.

Enterprise Email Communications Lead the execution of large-scale communication programs across the dental network.

Responsibilities include:

* Audience segmentation and targeting strategy.
* Deliverability management, including sender reputation, authentication, bounce monitoring, and complaint management.
* Quality assurance processes for all major communications.
* Performance reporting and recommendations following campaign execution.
* Supporting practice-level teams with templates, campaign assets, and deployment tools.

Marketing Technology Strategy & Architecture Own the evolution of SGA's marketing technology stack.

Responsibilities include:

* Evaluating, selecting, and implementing CRM, email, SMS, and attribution platforms.
* Assessing existing systems to determine consolidation, enhancement, or replacement opportunities.
* Ensuring all technology solutions meet HIPAA, security, compliance, and integration requirements.
* Building integrations using APIs, webhooks, automation platforms, and…