Marketing Enablement Manager
Job in
Northern, Floyd County, Kentucky, USA
Listed on 2026-09-23
Listing for:
Apex Systems
Full Time
position Listed on 2026-09-23
Job specializations:
-
Marketing / Advertising / PR
CRM Systems & Management, Digital Marketing, Marketing Communications
Job Description & How to Apply Below
Job Description # Marketing Enablement Manager
* Act as the liaison between Personalized Marketing and technology partners.
* Ensure data feeding into CRM platforms is structured and validated for campaign execution.
* Define data requirements for activating personalized marketing.
* Translate marketing activation needs into clear data and technical requirements.
* Explain system constraints to business stakeholders.
* Validate data readiness and quality, and troubleshoot data or process gaps.
* Influence cross-functional teams and independently drive issues to resolution.
* Complete intake templates, requirements documentation, operating procedures, and activation playbooks.
* A bachelor's degree.
* 5+ years of experience in marketing enablement, CRM/campaign operations, martech, or marketing data activation in a complex enterprise environment.
* Proven ability to translate marketing activation needs into clear data and technical requirements.
* Conceptual understanding of CRM data flows, data structures, taxonomy/tagging, segmentation, offer, pricing/eligibility outputs, and campaign performance data.
* Experience validating data readiness and quality and troubleshooting data or process gaps.
* Demonstrated success influencing cross-functional teams without formal authority.
* Experience with intake templates, requirements documentation, operating procedures, and activation playbooks.
* Working knowledge of data privacy, consent, regulatory/compliance risk, and appropriate escalation practices in marketing activation.
* Excellent communication, stakeholder management, organizational, and problem-solving skills.
* Experience in marketing operations or CRM activation.
* Experience translating business requirements to technology teams.
* Experience in financial services or another regulated industry.
* Experience with Snowflake and Adobe Experience Platform (AEP).
* Experience activating personalized promotional offers in financial services or a regulated industry.
* Familiarity with fair lending considerations and governance for customer, offer, pricing, and eligibility data.
* Experience operationalizing a prebuilt marketing framework.
* Knowledge of campaign measurement and performance-data feedback loops.
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