Digital Marketing Manager - LOVB Austin

About LOVB (League One Volleyball):

League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.

It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls' youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media.

LOVB is capturing this opportunity by creating a strong club business, and from that built-in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport. In this role, you will join a mission-driven, roll-up-your-sleeves team of innovators and builders who have come together to change the paradigm of professional volleyball and women’s sports.

Reports to: Senior Director of Brand & Fan Engagement

Location: Austin, TX

Status: Full-time

The Digital Marketing Manager leads the strategy, execution, and optimization of LOVB Austin’s digital marketing ecosystem across website/SEO, email, SMS, paid social, search, display, OTT/CTV, and digital audio. This role owns the digital fan journey and plays a key role in driving ticket sales, merchandise revenue, broadcast tune-in, fan engagement, and community participation.

Working cross-functionally across marketing, creative, social, ticketing, partnerships, communications, and community initiatives, this position helps build LOVB Austin into one of the premier professional sports brands in North America.

• Develop and execute digital marketing strategies that drive ticket revenue, merchandise sales, broadcast tune-in, fan growth, and engagement.
• Own the digital fan journey from awareness and acquisition through conversion, retention, and re-engagement.
• Develop strategies to grow and better utilize LOVB Austin’s first-party fan database.
• Lead digital support for key organizational campaigns, including season tickets, individual matches, merchandise, special events, and major brand moments.

• Lead strategy and execution across paid media, website/SEO, email, SMS, CRM, and other digital platforms.
• Manage paid media across Google, You Tube, Meta, Tik Tok, display/programmatic, OTT/CTV, digital audio, and emerging channels.
• Manage digital advertising budgets and optimize investment based on campaign objectives and performance.
• Develop audience targeting, segmentation, retargeting, and personalization strategies across digital channels.
• Manage website content, landing pages, email/SMS campaigns, and digital conversion experiences.

• Partner with creative, social, and communications teams to amplify athlete, team, match, and community storytelling across digital channels.
• Develop digital strategies that build excitement around matches, increase broadcast tune-in, and strengthen year-round fan engagement.
• Connect digital marketing with in-venue fan experience through promotions, theme nights, giveaways, and special events.
• Identify new digital opportunities, platforms, and experiences that deepen fan affinity and expand LOVB Austin’s reach.