Manager, Social Engagement

• United States
  - New York
  - New York City

We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.

Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.

This position reports to the Director, Product Communications and Social Engagement Lead, and will execute the organic social strategy and community engagement across the Primary Care, Specialty Care, and Oncology businesses, as well as Pfizer For All  handles. The role is responsible for delivering tactics against social communication strategies that amplify product narratives, foster meaningful connections, and protect brand reputation through compliant, social-by-design content, while ensuring alignment with overall brand and business objectives.

The individual will own the editorial calendar, build high-performing communities, and operationalize safe, responsive, and compliant social engagement programs. The ideal candidate is someone proficient in hands‑on execution and collaboration with cross‑functional teams, including marketing, product, and digital.

• Help define the organic social strategy for Primary and Specialty Care brands and input into translation of brand narratives into platform‑native content and series.
• Help build and maintain a channel‑by‑channel editorial calendar (quarterly and monthly) aligned to campaigns, corporate moments, data and regulatory milestones, and product needs; integrate tagging and UTMs.

• Assist in the editorial process end to end: help brief, develop, adapt, and optimize organic posts and lightweight social extensions; enforce tone of voice and style guides.
• Support data and milestone moments through social, helping shape the communications approach and developing supporting content for owned corporate channels.
• Coordinate influencer and partner content where relevant, ensuring taxonomy, job‑code tracking, and preview/QA workflows with agencies.
• Drive test‑and‑learns across formats (short video, carousels, polls) and platform features; capture learnings into playbooks.

• Own and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and AE/issue response.
• Set SLA‑based listening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.
• Help manage issues and rapid‑response communications, developing materials and securing approvals as needed.

• Help maintain a fit‑for‑purpose measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives.
• Partner with Paid Media to integrate organic and paid flighting, align on briefs and tracking, and ensure cross‑channel attribution; maintain dashboards and performance hygiene.

• Assist in convening CMO, Public Affairs, Legal/Regulatory/Medical Affairs, brand teams, and agency partners to secure and compile feedback, as well as to help keep governance tight and delivery on time.
• Ensure review and approval compliance; monitor content expiration, renewal cycles, and archive requirements.
• Help represent Social Engagement in enterprise social councils and audience insights forums; cascade guidance and playbooks to teams.

History of Executional Excellence;
Strong Organization and Time Management Skills;
Highly Detail-Oriented;
Acts Decisively;
Seizes Accountability;
Builds Effective Campaigns;
Eager to Grow and Learn;
Strategic and Creative Thinker;
Strategi…