Social Media & Content Manager San Francisco

View all jobs Social Media & Content Manager San Francisco Marketing Hybrid Full-time Social Media & Content Manager San Francisco Bay Area

About Us At the intersection of fitness, health, and AI, Everfit is disrupting the $5.1 trillion market to become the leading platform for health and fitness professionals. We’ve built a business-in-a-box software for trainers and coaches to grow their business in any way they want and help them empower individuals to achieve their fitness goals. We’re proud to support over 320,000 coaches and millions of clients worldwide.

The possibilities ahead are limitless. As a global, diverse team of entrepreneurs, ex-founders, and fitness enthusiasts with experience at Nike, Apple, Meta, Uber, and more. We’re pushing the boundaries of what’s possible in health and fitness technology. Join us in revolutionizing fitness and wellness with cutting-edge AI. Our vision is to empower every health and fitness professional with modern tools to unlock their potential and help more people live better lives.

We believe in leveraging technology and AI to revolutionize the industry, while keeping the human touch at the heart of coaching.

As Everfit’s Social Media & Content Manager, you will drive our social presence, from strategy through execution: spotting trends, developing original concepts and recurring series, and turning our brand, products, community, and ideas into content that captures attention and connects with coaches and consumers across the fitness world. We’re looking for a social-native strategist and creator who knows what makes people stop scrolling, watch, share, and come back for more.

You are full of creativity and enjoy developing even the most unhinged ideas. You love understanding what drives social performance and constantly use those signals to test, learn, and sharpen the creative. You’ll collaborate across Brand, Growth, Product Marketing, Creator Partnerships, and Creative Production to bring ideas to life at the right speed and scale. You have strong social instincts and know when an idea deserves a full production, or when the best version is something you can create and quickly publish today.

• Everfit's new brand identity:
• Everfit’s manifesto:

• Develop Everfit's social content strategy in partnership with Brand, Growth, Creator, and Product Marketing.
• Constantly identify formats, trends, cultural moments, fitness/wellness culture, creators, and emerging behaviors Everfit can participate in.
• Brainstorm original content series, recurring franchises, campaigns, and social-first concepts, not just individual posts.
• Turn product launches, company initiatives, customer stories, and brand moments into social-first ideas people actually want to watch and share.
• Build channel-specific strategies for Instagram, You Tube, Linked In, and emerging platforms, understanding what works differently on each.
• Understand performance metrics for impressions, engagement, retention, watch time, hooks, shares, saves, comments, CTR, subscriber/follower growth, and conversion.

• Understand the importance of testing hooks, formats, lengths, thumbnails, titles, editing styles, and creative approaches.
• Write and refine hooks, captions, scripts, titles, CTAs, creative briefs, and storyboards.
• Develop concepts from idea → script → production → distribution.
• Work directly with Everfit's designers, videographers, editors, and marketers to turn concepts into finished content.
• Brainstorm and develop content directly with coaches, athletes, ambassadors, creators, customers, and Everfit team members.
• Help identify compelling personalities and stories within the Everfit community…