Head of Lifecycle & Brand Marketing

Opp Fi is a leading tech-enabled digital finance platform that works with banks to provide financial products and services for everyday Americans. Through a transparent and responsible platform, which includes financial inclusion and excellent customer experience, the Company supports consumers who are turned away by mainstream options to build better financial health.

We are a team of caring, innovative, and inclusive individuals who thrive in being immersed in diverse talents, expertise, perspectives, and backgrounds. Our employees approach every new challenge with an unparalleled ability to see what could be rather than settle for what is. Our business principles guide us and create an open and collaborative culture where we improve 1% every day, and the best ideas always win!

We welcome individuals who want to make an impact in the financial system by facilitating credit access, expanding financial inclusion, promoting financial health, and delivering exceptional customer service.

A few other fun facts about us. Opp Fi is one of the top consumer-rated financial platforms online, maintaining a 4.4/5.0-star rating on Trustpilot. We are a 2025 Crain’s Fast 50™ company and were named on Built In's 2026 Best Places to Work in Chicago.

Reporting to the Chief Product & Marketing Officer you will collaborate with our executive leadership to lead a cohesively branded customer experience that enables responsible credit access to millions of Americans. The Head of Lifecycle & Brand Marketing will own the strategy and evolution of Opp Fi’s customer lifecycle, with a focus on customer acquisition and retention. You will be the key voice of the Opp Fi customer and the owner of the Opp Fi Brand including overseeing creative design and content.

You will bring the Brand messaging to life through by managing the end-to-end lifecycle strategy across prospects, first time customers, repeat customers and disengaged customers connecting the dots at every stage in our customers journey. You will mentor and grow a team of lifecycle marketing managers, designers, and marketing technology and encourage and empower new idea generation and AI adoption.

Internally, this position will work closely with stakeholders across Product, Marketing, Engineering, Operations, Legal, Finance and the Executive Leadership Team.

What you get to do:

Lifecycle Management Responsibilities

• Develop Communication Strategies to increase customer conversion at every touchpoint; new loan originations and customer repayment are primary focal points.
• Drive the overall Communications Strategy and the roadmap that delivers it - including key channels like Email, SMS, and Website, acting as the primary strategic owner of our Braze platform architecture.
• Partner with Data to understand customer progression, develop meaningful cohorts, identify where customers fall out of the lifecycle, and uncover the behaviors and interventions that drive greater customer value.
• Lead the communications strategy for operations and transactions related communications including payments, servicing, and collections.
• Partner with Product leaders to integrate the intelligence of smart marketing with seamless technology to deliver product marketing experiences that surprise and delight.
• Own lifecycle KPI’s and understand how these metrics relate to the greater business; accelerate metrics to Senior Leadership on a regular cadence.

Brand and Creative

• Define and own brand and creative standards, voice, and tone across product lines and collaborate with channel leads to implement.
• Represent brand and creative in executive leadership forums and shape company wide go-to-market strategy.
• Apply consumer insights and business intelligence to develop and refine…