E-Commerce Marketing Manager, North America

Job Description:

Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a eCommerce Marketing Manager to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry.

Our purpose,
To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime
, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

The eCommerce Marketing Manager is a strategic partner within the e-commerce Sales Team, building marketing partnerships and managing digital campaigns with customers such as Amazon, Chewy and Petco.

They will work directly with customer marketing teams and agency partners to translate Champion Pet Food’s North America Growth agenda into e-commerce shopper marketing plans that continuously optimize full-funnel performance metrics and customer engagement strategies.

The E-commerce Shopper Marketing Manager possesses a deep understanding of consumer behavior, the retail media landscape, and e-commerce platform mechanics. Champion Petfoods, within the Mars Pet ecosystem, is a specialty super-premium pet food company dedicated to its high-quality nutritional philosophy.

The Ecommerce Marketing Manager works out of our Corporate office in Louisville (CO), Nashville (TN), New York City (NY) or St Louis (MO), works a hybrid schedule with 3 days in‑person and reports to the Director of eCommerce, Retail Media & Merchandising.

• Retail Media Ownership & Optimization: Own retail media performance and optimization. Provide media strategy support, comprehensive campaign planning, and ongoing media optimization.
• Audience & Search Strategy: Develop and execute audience targeting strategies and manage keyword bidding to maximize campaign reach and conversion.
• Campaign Management & Execution: Develop and implement full-funnel shopper marketing strategies for Amazon and Chewy that align with regional e-commerce sales goals. Includes agency briefing, planning, creative development, and continuous optimization.
• Drive Perfect Digital Store (PDS): Build an action plan to optimize performance across retailers’ pages and Brand Stores, including image and video content, searchable content, & ratings and reviews, leveraging tools such as Salsify, Vendor Central, NielsenIQ, Power BI as needed.
• Sales Growth & Performance Analysis: Monitor and analyze campaign performance metrics, providing insights to optimize spend, increase ROI, and grow sales and share. Regularly report on sales trends, opportunities, and campaign outcomes (Campaign Reporting) to the Ecommerce Director.
• Cross-Functional Collaboration: Work closely with the sales and marketing teams to develop comprehensive plans that address consumer needs and enhance the shopping experience. Provide creative recommendations and promotional media support. Collaborate with Amazon and Chewy Account Directors to align on key opportunities.
• Customer Insights & Competitive Analysis: Analyze customer behavior and competitive activity leveraging data insights to inform strategic decisions and improve the shopper journey.
• Influence Annual Account Business Planning: Participate in Account Strategy and Customer…