Senior Manager, Demand Generation

Job Title:
Senior Manager, Demand Generation

About Us

Prompt is revolutionizing healthcare by delivering highly automated and modern software to rehab therapy businesses, the teams within, and the patients they serve. We strive to push the boundaries of what people can expect from healthcare software.

The Role

We're looking for a Demand Generation Team Lead to own Prompt's net new demand end to end, from a practice that has never heard of Prompt through to a qualified demo that sales accepts and opens a deal, plus all the nurture that keeps every stage in between moving. The goal is high quality demos, and you'll always know how demand is performing by source and by segment.

We already have strong content, events, paid, and BDR motions. What we don't have is the person who sits above them and makes their work talk to each other through data and follow up. You'll own the funnel stage by stage and work with Marketing Ops on the Hub Spot reporting that shows how every source contributes at each one.

Then you'll use it: to pick the highest leverage campaigns and tactics, to work with the BDRs on which accounts to hit, to tell leadership where the next 400 qualified demos are coming from, and to turn what works into repeatable plays.

You’ll set the direction and do the hands‑on work, coordinating across marketing, our paid media agency, and the BDR team while just as often building the report, writing the nurture email, or launching the test yourself.

You’ll lead a team of 2 from day one and grow it as the engine scales. When leadership wants to know how new business demand is tracking, you already have the answer ready.

Responsibilities

Own the Funnel from Cold to Demo Arrived to Deal Created

• Own every stage of net new demand, from a practice that has never heard of Prompt down to the demo that’s held and accepted by sales. Know what's in each bucket, why it's there, and what moves it forward.

• Bring the cold cohort, the practices who aren't in any bucket yet, into the funnel with a wide range of campaigns and activities.

• Own the nurture for every bucket, not just the ones close to booking, and keep the BDR buckets warm so their outreach lands. Give the BDRs the context, message, offer, and timing that turn a lead into a demo that’s held.

• Dissect demo quality by source, channel, and segment and feed it back to the teams creating the demand, so we can tell a channel that produces volume from a channel that produces buyers.

• Build different plays for different buyers. SMB and mid‑market practices move on a different cycle than strategic enterprise accounts, and the targeting, offers, messaging, and follow‑up should reflect that.

• Find where records stall between stages and fix the cause, whether it's the offer, the routing, the timing, or the message.

Demand Gen Strategy & Leadership

• Own the net new demand strategy and the quarterly plan behind it, and communicate both clearly to company leadership.

• Lead the 2 people who report into this role, develop them, and grow the team as the engine scales.

• Direct the day to day work of the demand engine across Marketing Operations, BDR, Content, Events, and our agency, keeping everyone pointed at the same demo and pipeline goals.

Total Clarity & Reporting

• Be the single source of truth for how net new demand is performing, so anyone in leadership can get a clear, current answer backed by data at any point. You share that picture before anyone has to ask for it.

• Own the reporting layer in Hub Spot with Marketing Ops, including the dashboards, lifecycle stages, properties, and campaign reporting that show how every source contributes at every stage. This is the core of the job, not a tool you happen to know.

• Pull the data together from wherever it currently lives apart,…